Branding a university: Adding real value or 'smoke and mirrors'?
Authors: Chapleo, C.
Publication Date: 04/10/2010
Pages: 101-114
https://eprints.bournemouth.ac.uk/18997/
Source: Scopus
Branding a university: adding real value or ‘smoke and mirrors’?
Authors: Chapleo, C.
Editors: Molesworth, M., Scullion, R., Nixon, E.
Publication Date: 28/09/2010
Pages: 101-114
Publisher: Routledge
https://eprints.bournemouth.ac.uk/18997/
Source: Manual
Preferred by: Chris Chapleo