Using new media to engage consumers at the football world cup
Authors: Karg, A., Lock, D.
DOI: 10.1057/9781137373687
Source: Scopus
Using new media to engage consumers at the FIFA world cup
Authors: Karg, A., Lock, D.
Editors: Frawley, S., Adair, D.
Publisher: Palgrave-Macmillan
Place of Publication: New York
Source: Manual