"Why do we buy mass customised products?"-consumer's perspective of success factors for online mass customisation

Authors: Zhao, H., McLoughlin, L., Adzhiev, V., Pasko, A.

Conference: 8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018)

Dates: 19/09/2018

Publication Date: 01/12/2018

Source: Manual