Tensive Semiotic Analysis of Negative Incidents and Country-of-Origin Image:The Case of Tunisian Olive Oil.
Authors: Sassi, H., Skandrani, H., Kooli, K., Masmoudi, O.
Conference: Sassi. H., Skandrani H., Kooli K. and Masmoudi O. 2025. Tensive Semiotic Analysis of Negative Cobiir conference. Brand Purpose Under Pressure: Navigating Misinformation, Polarization, and Geopolitical Risk to Safeguard Corporate Identity, Image, and Reputation.
Dates: 16/07/2025
Publication Date: 01/10/2025
Source: Manual