Games People Play with Brands: Transactional Analysis and the Market
Authors: Molesworth, M., Jenkins, R., Grigore, G.
Journal: JOURNAL OF MACROMARKETING
Publication Date: 03/2015
Volume: 35
Issue: 1
Pages: 135
eISSN: 1552-6534
ISSN: 0276-1467
Source: Web of Science