THE IMPACT OF PUBLIC SERVICE MOTIVATION ON FUNDRAISING - THE EMOTIONAL CHARITY MARKETING FLAW
Authors: Best, E., Costello, J.
Journal: EKONOMSKI VJESNIK
Publication Date: 2019
Volume: 32
Issue: 2
Pages: 293-307
eISSN: 1847-2206
ISSN: 0353-359X
https://eprints.bournemouth.ac.uk/32260/
Source: Web of Science