Influence of perceived service quality on word-of-mouth: the mediating role of brand trust and student satisfaction
Authors: Tessema, D.H., Yesilada, F., Aghaei, I., Ahmed, J.N.
Journal: Journal of Applied Research in Higher Education
Publication Date: 28/10/2025
Volume: 17
Issue: 6
Pages: 2293-2306
eISSN: 1758-1184
ISSN: 2050-7003
DOI: 10.1108/JARHE-06-2024-0299
https://eprints.bournemouth.ac.uk/40639/
Source: Scopus
Influence of perceived service quality on word-of-mouth: the mediating role of brand trust and student satisfaction
Authors: Tessema, D.H., Yesilada, F., Aghaei, I., Ahmed, J.N.
Journal: JOURNAL OF APPLIED RESEARCH IN HIGHER EDUCATION
Publication Date: 28/10/2025
Volume: 17
Issue: 6
Pages: 2293-2306
eISSN: 1758-1184
ISSN: 2050-7003
DOI: 10.1108/JARHE-06-2024-0299
https://eprints.bournemouth.ac.uk/40639/
Source: Web of Science