Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality
Authors: Tomczyk, A.
Journal: European Journal of Tourism Research
Publication Date: 01/10/2025
Volume: 41
Pages: 1-6
Publisher: Varna University of Management
eISSN: 1314-0817
ISSN: 1994-7658
DOI: 10.54055/ejtr.v41i.3864
https://eprints.bournemouth.ac.uk/41405/
Source: Manual