Fan, X., Buhalis, D., Tsai, Y.R, 2026, Senior customer value co-creation: Transforming social contact to social inclusion and subjective well-being, International Journal of Hospitality Management Volume 137, August 2026, 104671 https://doi.org/10.1016/j.ijhm.2026.104671
Authors: Buhalis, D.
Journal: International Journal of Hospitality Management
Publication Date: 01/04/2026
Publisher: Elsevier
eISSN: 1873-4693
ISSN: 0278-4319
DOI: 10.1016/j.ijhm.2026.104671
Abstract:Fan, X., Buhalis, D., Tsai, Y.R, 2026, Senior customer value co-creation: Transforming social contact to social inclusion and subjective well-being, International Journal of Hospitality Management Volume 137, August 2026, 104671 https://doi.org/10.1016/j.ijhm.2026.104671
Abstract Participating in hospitality services can enhance older customers’ experience, however, what constitutes older customers’ values co-created through social contact in services and how these values could influence their social inclusion and well-being remain unexplored. A mixed methods approach with three studies established multidimensional measurements of senior customers’ value co-creation, namely, utilitarian, social and service aspects. Studies also illustrated that social contact positively related to all three aspects of value co-creation. Service value and social value, along with social inclusion, sequentially mediated the effect of social contact on subjective well-being. Findings develop rigorous instruments for measuring senior customers’ value co-creation, and illustrate how social contact and value co-creation in hospitality services could support inclusion and subjective well-being. Managerial implications for service providers and inclusive policy makers were also provided to support socially sustainable communities.
https://eprints.bournemouth.ac.uk/41916/
Source: Manual