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Using Artificial Intelligence In Marketing, Exciting Chaos, commentary from Dr Elvira Bolat.

Authors: King, K., Bolat, E.

Publisher: Kogan Page

https://books.google.co.uk/books?id=0zyEDwAAQBAJ&pg=PA14&lpg=PA14&dq=AI+in+marketing+Elvira+Bolat&source=bl&ots=749i54wvdm&sig=ACfU3U1csCTPVwd3NZa1TuQ9Hp9FGTDphA&hl=en&sa=X&ved=2ahUKEwj0y6XIn7vgAhUfUhUIHW5xAsAQ6AEwD3oECAEQAQ#v=onepage&q=AI%20in%20marketing%20Elvira%20Bolat&f=false

Source: Manual