Babaee, F., O'Sullivan, H., Chapleo, C. and Polkinghorne, M., 2026. Authenticity, Activism and Trust: Understanding the Loyalty of Generation Z Consumers. Other. Poole, UK: Bournemouth University.
Authors: OSullivan, H., Polkinghorne, M.
Publication Date: 02/10/2026
Publisher: BU
DOI: 10.18746/n28y-9k77
Source: Manual