Anastasios Theofilou

Dr Anastasios Theofilou

  • u_atheofilou at bournemouth dot ac dot uk
  • Principal Academic in Public Relations
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Biography

Dr Anastasios Theofilou is a Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University. He holds a BA in Political Science and Public Administration with a specialization in International Relations (National Kapodistrian University of Athens), MBA with a thesis in Crisis Management (National Technical University of Athens and Athens University of Economics and Business) and a PhD in Sponsorship as a Public Relations Strategy (Athens University of Economics and Business). Dr Theofilou is Chair of the International History of Public Relations History (IHPRC), reviewer for PR Review and Corporate Communication: An International Journal, editor of Routlege, Taylor & Francis Group entitled International History of Public Relations series, guest editor for PR Review and Corporate Communication: An International Journal. Due to his Public Relations expertise he has served as external examiner for University of Wolverhampton and Liverpool John Moores University, while still is Chief examiner for the Charted Institute for Public Relations (CIPR)...

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Research

Anastasios’ research lays at all aspects of Public Relations. He has conducted research on Sponsorship, Corporate Social Responsibility (CSR), Crisis Management and History of Public Relations. His most recent work the book he edited entitled “Women in PR history”, while he is currently working on his monograph on “Sponsorship as part of Public Relations” Anastasios welcomes applications from PhD students interested in the following area: Public Relations, Sponsorship, Corporate Communication, History of Public Relations, Crisis Management and Corporate Social Responsibility.

Journal Articles

Books

  • Theofilou, A., Topić, M., 2025. Histories of Political Public Relations: From Propaganda to Public Health.
  • Theofilou, A., 2023. Unpacking Sponsorship: The “hidden” Public Relations perspective. Routlege, Taylor & Francis Group.
  • Theofilou, A., 2020. Women in PR History.
  • Theofilou, A., Grigore, G., Stancu, A., 2016. Corporate Social Responsibility in the Post-Financial Crisis Era. CSR Conceptualisations and International Practices in Times of Uncertainty. UK: Palgrave Macmillan.
  • Watson, T., Spatzier, A., Melgin, E., Carayol, V., Chaudet, B., Frame, A., Bentele, G., Theofilou, A., Muzi Falconi, T., Ventoruzzo, F., van Ruler, B., Cotton, A.-M., Larsson, L., Bang, T., Frandsen, F., Rodriguez-Salcedo, N., Xifra, J., L'Etang, J., 2015. Western European Perspectives on the Development of Public Relations: Other Voices. Basingstoke & New York: Palgrave Macmillan.

Chapters

  • Theofilou, A., Topić, M., 2025. Introduction. Histories of Political Public Relations from Propaganda to Public Health.
  • Skoulas, E., Theofilou, A., 2025. Public relations in the Hellenic Police in the period between 1984 and 2002. Histories of Political Public Relations from Propaganda to Public Health.
  • Theofilou, A., Watson, T., 2018. Historical Research and analysis. In: Coombs, T., Holladay, S., Dodd, M., eds. The Handbook of Public Relations Theory and Methods. Wiley-Blackwell.
  • Grigore, G., Molesworth, M., Watkins, R., 2017. New Corporate Responsibilities in the Digital Economy. Palgrave Studies in Governance Leadership and Responsibility. 41-62.
  • McQueen, D., 2017. Fear, Loathing and Shale Gas. The Introduction of Fracking to the UK: A Case Study. Palgrave Studies in Governance Leadership and Responsibility. 221-242.
  • Grigore, G., Adi, A., Theofilou, A.. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: Adi, A., Grigore, G., Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Emerald.
  • Theofilou, A., Watson, T.. Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty. In: Tench, R., Sun, W., Jones, B., eds. Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability. Emerald Group Publishing.
  • Ventoura, Z., Grigoropoulou, I., Theofilou, A.. Differentiation in woman’s entrepreneurship. Special Issues on Entrepreneurship (in Greek). Athens: AUEB publications.
  • Theofilou, A., Ventoura, Z.. Woman Entrepreneurship. In: Vakola, M., Apospori, E., eds. Women in Business Administration – Barriers, Myths and Anticipations (in Greek). Athens: Sideris publication.

Conferences

  • Grigore, G., Adi, A., Theofilou, A., 2015. Digital reflections of pharmaceutical companies and their CSR communication strategies. Developments in Corporate Governance and Responsibility, 7.
  • Ranscombe, E., Theofilou, A., Grigore, G., 2014. Investigating consumer scepticism towards CSR in the pharmaceutical industry. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 09/10/2014 Blanquerna Universitat Ramon Llull, Barcelona.
  • Theofilou, A., Jackson, D., Jenkins, R., 2014. Calculated indifference: Stakeholder perceptions of CSR in Higher Education. In: Annual ISCR Conference 08/10/2014 Barcelona.
  • Grigore, Theofilou, A., Watson, T.. Employees as CSR advocates: The role of scepticism. In: 17th International Public Relations Research Conference 05/03/2014 Miami, FL, USA.
  • Theofilou, A., Vassilikopoulou, A., Lepetsos, A.. Methodological Considerations in Crisis Management Research: Fictitious Scenarios vs. Real Crises. In: Gupta, A., eds. Cambridge Business & Economics Conference 2011 27/06/2011 Cambridge.
  • Theofilou, A., Vassilikopoulou, A., Skourtis, E.. Investigating of Consumer Emotions during Product-Harm Crises. In: Academy of Marketing 2011 05/07/2011 Liverpool.
  • Watson, T., 2010. THE PROCEEDINGS OF THE FIRST INTERNATIONAL HISTORY OF PUBLIC RELATIONS CONFERENCE. In: Watson, T., eds. The First International History of Public Relations Conference 08/07/2010 Bournemouth University, Bournemouth, UK. , 1-476 Bournemouth, UK and online: Bournemouth University.
  • Theofilou, A., Jerofejeva, A., 2010. Measuring Levels of Skepticism Towards Corporate Social Responsibility (CSR) Activities. In: Corporate Responsibility Research Conference 2010 15/09/2010 Euromed Management School, Marseille, France.
  • Lepetsos, A., Theofilou, A., Siomkos, G., 2010. Proposing a Crisis Portfolio for Telecommunications Companies. In: Academy of Marketing 2010 Conference 06/07/2010 Coventry University Business School, England.
  • Theofilou, A., Vassilikopoulou, A., 2010. Unfolding a Product’s Ethical Bundle. In: Academy of Marketing 2010 Conference 06/07/2010 Coventry University Business School, England.
  • Ventura Neokosmidi, Z., Theofilou, A., Neokosmidis, I., Theodorou, A., 2006. Effectiveness of Bank Sponsorship: The case of Greece. In: European Applied Business Conference 2006 Florence, Italy.

Reports

Internet Publications

Scholarly Editions

Others

  • Theofilou, A., Watson, T., 2031. Editor of International History of Public Relations series ( contracted).. Routlege, Taylor & Francis Group. Accepted.
  • Theofilou, A., 2022. Keynote presentation: “Challenges of PR: (Education vs Education) vs Practice”. Anadolu University. Published online.
  • Theofilou, A., Kontopantelis, E., 2019. Premier League: how English football’s top flight favours fans of London clubs. The Conversation. Published online.

PhD Students

  • Siraj Talal M Degnah. The role of public relations in crisis management at Saudi Aramco company (Analytical study: Aramco's communication efforts to confront the climate change crisis), (In progress)
  • Daniel Charlton. Grounded optimism as an approach to organisational change leadership, (In progress)
  • Raed Alshammari. Role of Social Media in Enhancing Healthcare Reputation in Saudi Arabia: The Effect of Twitter for Public Relations Professionals, (In progress)

Grants

  • Ethical Stakeholder Engagement: Exploring the Relationship between Corporations and NGOs (The Arthur W. Page Center for Integrity in Public Communication - Penn State College of Communications, 01 Dec 2013). Awarded
  • Employees as CSR Ambassadors: The role of skepticism (The Arthur W. Page Center for Integrity in Public Communication - Penn State College of Communications, 01 Sep 2013). Awarded
  • European PR History Network – EPRHN (Bournemouth University - Fusion Investment Fund, 01 Feb 2013). Awarded
  • European PR History Network – EPRHN (Bournemouth University - Fusion Investment Fund, 01 Feb 2013). Awarded
  • Amilla: a national competition for PR students (Bournemouth University). Awarded
  • Effectiveness of PR and Sponsorship (Greek General Secretary for Research and Technology and EU). Awarded

External Responsibilities

  • Emerald, Corporate Communications: an International Journal, Editor Special Issue (2020-972020)

Journal Reviewing/Refereeing

  • Public Relations Review, Anonymous peer review
  • Corporate Communications: International Journal, Anonymous peer review
  • Journal of Business Ethics, Anonymous peer review
  • Journal of Asia Business Studies, Anonymous peer review

Qualifications

  • PG Certificate of Doctoral Supervision in Doctoral Supervision (Bournemouth University, 2012)
  • PGCE in Teaching in Higher Education (Bournemouth University, 2011)
  • PhD in Title of dissertation: "Measuring the effectivenes (Athens University of Economics & Business, Department of Business Administration, 2009)
  • MBA in Title of thesis: "Crisis Management" (National Technical University of Athens & Athens University of Economics & Business, 2002)
  • BA (Hons) in Public Administration & Political Science, Special (National Kapodistrian University of Athens, 2001)

Memberships

  • Charted Institute of Public Relations, Accredited (2015-),
  • Institute of Communication - Greece, Member (2013-),
  • European Public Relation Education and Research Association, Institutional membership (2013-),
  • The Higher Education Academy (HEA), UK, Fellow (2012-),
  • Academy of Marketing, Member (2010-2012),
  • Greek Chamber of Administration, Member,
  • Economic Chamber of Greece, Member,

Networks

  • European Public Relations Education and Research Association
  • International History of Public Relations
The data on this page was last updated at 05:00 on February 18, 2026.