Christopher Miles

Dr Christopher Miles

  • u_cmiles at bournemouth dot ac dot uk
  • Principal Academic in Marketing Communications
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Journal Articles

  • Grigore, G., Molesworth, M., Miles, C. and Glozer, S., 2021. (Un)resolving digital technology paradoxes through the rhetoric of balance. ORGANIZATION, 28 (1), 186-207.
  • Surowiec, P. and Miles, C., 2021. The populist style and public diplomacy: kayfabe as performative agonism in Trump's Twitter posts. PUBLIC RELATIONS INQUIRY, 10 (1), 5-30.
  • Miles, C., 2020. Intermediaries and Personas: A radical rhetorical reading of marketing work. Journal of Persona Studies, 6 (1), 72-82.
  • Brown, S., Hackley, C., Hunt, S.D., Marsh, C., O Shaughnessy, N., Phillips, B.J., Tonks, D., Miles, C. and Nilsson, T., 2018. Marketing (as) Rhetoric: paradigms, provocations, and perspectives. Journal of Marketing Management, 34 (15-16), 1336-1378.
  • Miles, C. and Nilsson, T., 2018. Marketing (as) rhetoric: an introduction. JOURNAL OF MARKETING MANAGEMENT, 34 (15-16), 1259-1271.
  • Miles, C., 2015. Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue. MARKETING THEORY, 15 (1), 95-111.
  • Miles, C., 2014. Rhetoric and the foundation of the Service-Dominant Logic. JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, 27 (5), 744-755.
  • Miles, C., 2014. The rhetoric of managed contagion Metaphor and agency in the discourse of viral marketing. MARKETING THEORY, 14 (1), 3-18.
  • Ibrahim, Y. and Miles, C., 2013. Customised Communication and the Mouse Click Generation: Between Empowerment and Vulnerability. Knowledge Management: An International Journal, 12 (4), 1-11.
  • Miles, C. and Ibrahim, Y., 2013. Deconstructing the meerkat: fabular anthropomorphism, popular culture, and the market. Journal of Marketing Management, 29 (15/16), 1862-1880.
  • Miles, C., 2013. Persuasion, marketing communication, and the metaphor of magic. EUROPEAN JOURNAL OF MARKETING, 47 (11-12), 2002-2019.
  • Miles, C., 2009. Response: A Quick Game of Rho-Sham-Bo with the Four Horsemen of the Apophasis. RHETORIC SOCIETY QUARTERLY, 39 (4), 387-392.
  • Miles, C., 2008. Occult Retraction: Cornelius Agrippa and the Paradox of Magical Language. RHETORIC SOCIETY QUARTERLY, 38 (4), 433-456.
  • Miles, C., 2007. A cybernetic communication model for advertising. Marketing Theory, 7 (4), 307-334.
  • Miles, C., 2007. Modern occult rhetoric: Mass media and the drama of secrecy in the twentieth century. POMEGRANATE, 9 (2), 192-194.
  • Miles, C., 2007. The occult mind: Magic in theory and practice. POMEGRANATE, 9 (2), 198-199.
  • Miles, C., 2006. The Excluded Environment: Preliminary remarks towards a systems theory of literature. Cybernetics and Human Knowing: a journal of second order cybernetics, autopoiesis and cyber-semiotics, 13 (1), 19-33.
  • Miles, C., 2006. Journey into the Neither-Neither: Austin Osman Spare and the Construction of a Shamanic Identity. The Pomegranate: the international journal of Pagan studies, 8 (1), 54-83.
  • Miles, C., 2004. The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages. Marketing Theory, 4 (4), 267-286.

Books

Chapters

  • Miles, C., 2020. The Manufacturing of Uncertainty in Public Diplomacy: A Rhetorical Approach. In: Surowiec, P. and Manor, I., eds. Public Diplomacy and the Politics of Uncertainty. Springer Nature, 145-170.
  • Miles, C., 2019. Rhetorical Methods and Metaphor in Viral Propaganda. In: Baines, P., O'Shaughnessy, N. and Snow, N., eds. The SAGE Handbook of Propaganda. London: Sage.
  • Miles, C., 2018. Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric. In: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., eds. The Routledge Companion to Critical Marketing. London: Routledge, 241-258.
  • Miles, C., 2017. The Rhetoric of Co-Creation. In: Siegert, G., von Rimscha, M.B. and Grubenmann, S., eds. Commercial communication in the digital age: information or disinformation?. Berlin: de Gruyter, 209-226.
  • Miles, C., 2016. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice. In: Hamilton, J., Bodle, R. and Korin, E., eds. Explorations in Critical Studies of Advertising. London: Routledge.
  • Miles, C., 2010. From Gene to Meme: the rhetoric of thought contagion in Koji Suzuki's 'Ringu' cycle. In: Lacefield, K., ed. The Scary Screen: Media Anxiety in 'The Ring'. Burlington, VT: Ashgate, 63-78.

Internet Publications

Others

  • Miles, C., 2008. Review of Lehmann et al.’s 'The Concept of the Network Society:Post-Ontological Reflections' (Frederiksberg: SamfundslitteraturPress, 2007). Global Fusion Consortium. Published.
  • Miles, C., 2007. Review of Joshua Gunn’s Modern Occult Rhetoric: Mass Media and the Drama of Secrecy in the Twentieth Century (Tuscaloosa: The University of Alabama Press, 2005). Equinox Publishing. Published.
  • Miles, C., 2007. Review of Christopher I. Lehrich’s The Occult Mind: Magic in Theory and Practice (Ithaca, NY: Cornell University Press, 2007). Equinox Publishing. Published.

PhD Students

  • Gulnara Karimova, 2010. The Application of Bakhtinian Concepts to Interactive Advertising
  • Daniel Hills. Individual emotional state as a trigger for online advertising placement
  • Muhammad Riaz. The Negotiation of the Marketing Function by Marketing Managers in UK Islamic Banks: a phenomenological investigation
  • Rutherford. The ‘unanticipable’ act of photography -- PhD by practice

Profile of Teaching PG

  • Creative Direction

Profile of Teaching UG

  • Decoding Advertisements
  • Academic Dissertation Or Consultancy Dissertation (CMC) (070419)
  • Creative Direction & Copywriting
  • Contemporary Debates in Marketing Communication
  • Content Creation

External Responsibilities

Journal Reviewing/Refereeing

  • European Management Review, Anonymous peer review, 02 Jul 2018
  • Journal of Marketing Management (10711988), Anonymous peer review, 02 Nov 2015
  • European Journal of Marketing, Anonymous peer review, 01 Jan 2014
  • Marketing Theory: an international review, Anonymous peer review, 15 Dec 2004

Conference Presentations

  • Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures, Too ‘public’ for public diplomacy? U.S. hyper-presidency, Kayfabe, and digitalised populism in international relations, 21 Feb 2020, London School of Economics and Political Science, London WC2A 2AE
  • 8th International Conference on Social Responsibility, Ethics and Sustainable Business: Corporate responsibility, Sustainability & Markets, (Un)Resolving the Dark Side of Digital Technologies Through the Rhetoric of Balance, 24 Oct 2019, University of Minho, Braga, Portugal
  • International Persona Studies Conference, Intermediaries and Personae: A radical rhetorical reading of marketing work, 25 Jun 2019, Newcastle University
  • Wabi-sabi (侘寂): Imperfection, incompleteness and impermanence in organizational life, A Crack in the Sales Meeting: A Sophist(ic) Approach to Managerial Work, 17 Aug 2018, Meiji University, Tokyo, Japan
  • "Rhetorics of Unity and Division" The Sixth 'Rhetoric in Society' Conference of the Rhetoric Society of Europe, Practitioners of Difference: Marketing as Rhetoric, 03 Jul 2017, University of East Anglia, Norwich, U.K.
  • 1st International Symposium on Marketing (as) Rhetoric, Sophism and the Middle Position of the Marketer, 14 Jun 2017, Bournemouth University

Honours

  • Fellow (HEA, 2012)

Memberships