Hanaa Osman

Dr Hanaa Osman

  • u_hosman at bournemouth dot ac dot uk
  • Head of Bournemouth University Business School
UN SDGs:
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Biography

Hanaa is the Head of the Bournemouth University Business School, leading strategy, academic direction and the overall staff and student experience across one of the university’s largest schools. Her leadership is people-centred, steady and outcomes driven . She drives a strong professional culture, strengthens external partnerships, and ensures programmes remain aligned with employer needs and national skills priorities. She also leads the School’s focus on quality, accreditation, and research development, positioning it as an industry-connected and future-looking business school.

Her research interests are in Consumer Behaviour, with a particular focus on Service Marketing and Hospitality Management. She has published in leading international journals including Psychology & Marketing, Annals of Tourism Research, Tourism Management and the International Journal of Contemporary Hospitality Management. Her current projects explore how gender, culture and identity shape travel behaviour and service experiences...

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Research

Gender and Tourism

Emotional Intelligence in Hospitality

Commercial Hospitality and Tourists' experiences

Muslim Females in Hospitality

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Gender equality

"Achieve gender equality and empower all women and girls"

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Reduced inequalities

"Reduce inequality within and among countries"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles

Chapters

  • Osman, H., Brown, L., 2022. Muslim Women Tourists. Encyclopedia of Tourism Management and Marketing Volume 1 4.

Conferences

  • Osman, H., Elmohandes, N., 2022. Egyptian women’s perception of western female tourists in Egypt. In: THE INC 2022 22/07/2022 Cypress.
  • Osman, H., Brown, L., 2016. Western female tourists in Islamic destinations. In: ATLAS 07/09/2016 Canterbury.
  • Nguyen, Q., Ladkin, A., Osman, H., 2016. Emotional Intelligence and hotel employees in Vietnam. In: Council for Hospitality Management Education Conference 04/05/2016 Ulster University.
  • Fung, C., Ladkin, A., Osman, H., 2015. An Exploratory Study on the Antecedents of Occupational Commitment among Hospitality Educators in Hong Kong. In: CHME 20/05/2015 Manchester Metropolitan University.
  • Osman, H., Osman, H., Johns, N., Lugosi, P., 2014. ‘Fast food restaurants and tourism destination experiences’. In: CHME National Research Conference 20/05/2014 University of Derby, Buxton, England, May 2014.
  • Osman, H., 2011. The International PhD student journey. In: Council for Hospitality Management Education 20th Annual Research Conference 2011 05/2011 Leeds Metropolitan University, Leeds, England. Leeds: Council for Hospitality Management Education.
  • Osman, H., Brown, L., 2010. A muslim's woman journey in the UK hospitality industry. In: CHME National Research Conference 05/05/2010 University of Surrey, Horsley Towers, Surrey, England. Hospitality Review.
  • Osman, H., Johns, N.. The Role of the Global Fast Food Chains in Tourism: A Qualitative Internet-Based Study. In: 8th Biennial International Qualitative Research Conference 06/09/2010 Bournemouth University, England. Poole, England: Bournemouth University.
  • Johns, N., Osman, H., 2009. Am I lovin’ it? Tourists and the McDonald’s experience abroad. In: 3rd Advances in Tourism Marketing Conference 06/09/2009 Bournemouth University, England. Poole, England: Bournemouth University.
  • Osman, H.. A Segmentation Approach to Relationship Marketing in International Hotel Groups. In: CHME Hospitality Research Conference 04/1999 School of Management, University of Surrey. Guildford, Surrey, England: University of Surrey.
  • Osman, H., Hemmington, N., Bowie, D.. The role of market segmentation in relationship marketing in international hotel groups. In: EuroCHRIE/IAHMS Conferenc : Competitiveness in the International Hospitality Industry. 1998 Lausanne, Switzerland.

PhD Students

  • Clare Fung, 2013. Investigating the occupational commitment of hospitality educators in Hong Kong
  • NGUYEN THI THAO QUYNH, 2014. Understanding Emotional Intelligence (EI) among hotel employees during interactions with co-workers and customers in Vietnam
  • Faisal Alsubaie. The effect of cultural tightness-Looseness on tourism destination choice for Western Europeans: Evidence from Saudi Arabia
  • Bohan Liu. exploring one child generation Chinese females' meaning and intention of travel: From the perspective of culture and gender

Profile of Teaching PG

  • Masters dissertation supervision in a number of areas including ethnic restaurants, street food, emotional labour, and and employee motivation.
  • Innovation of Hospitality

Profile of Teaching UG

  • Global Hospitality- Level 4 BAIHM
  • Consumer Experience and Behaviour, Level 5 BAIHM
  • Food, Culture and Travel- Level 6 option unit.
  • Global Hospitality L4- Consumer Experience and Behaviour L5- Food, Culture and Travel L6

Invited Lectures

  • Consumer Behaviour in the digital era, Aosta Vally University, 13 Dec 2021 more

Grants

  • Social cohesion: Muslim migrant families with adelescents (British Academy, 01 Apr 2023). In Progress
  • Perception of western female Tourists in Egypt (Bournemouth Unviersity, 22 Mar 2019). Awarded
  • Talent Management in the hotel Industry (QR funds, 08 Nov 2016). Awarded
  • CPD income (Hall and Woodhouse Group, 14 Apr 2014). Completed

Internal Responsibilities

  • Research Lead, Department of People and Organisations
  • Interim Deputy Head of Department, Department of People and Organisations
  • Independent memeber, Pay progression and `promotion panels
  • Unit leader, Food, Culture and travel- Option unit/ level 6
  • Unit leader, Global Hospitality- Level 4
  • Unit Leader, Unit leader: Consumber Experience and Behaviour- Level 5
  • Academic Advisor, Department of Tourism and Hospitality
  • Global Engagement Lead for Tourism and Hospitality, Global Engagement
  • Study Abroad Academic Co-ordinator, Department of Tourism and Hospitality

Journal Reviewing/Refereeing

  • International Journal of Tourism Management, Anonymous peer review, 01 Apr 2014
  • International Journal of Contemporary Hospitality Management, Anonymous peer review, 20 Oct 2008

Public Engagement & Outreach Activities

  • Bournemouth and Beyond (25 Jun 2016)
  • The practical side of teaching Consumer Experience and Behaviour (11 Jul 2015)

Qualifications

  • PhD in Hospitality Marketing (Oxford Brookes University, 2001)

Memberships

  • HEA, Fellow (2014-),
  • The council for Hospitality Management Education, Member (2008-),
  • Institute of Hospitality, Member,
  • The American Hotel and Lodging Educational Institute (CHE), Member,
The data on this page was last updated at 05:00 on February 17, 2026.