Janice Denegri-Knott

Professor Janice Denegri-Knott

  • u_jdenegriknott at bournemouth dot ac dot uk
  • Professor in Consumer Culture & Behaviour
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Biography

Since 2001, I have been researching and publishing in the areas of digital virtual consumption and consumer/marketing research. I received my PhD in Management from the University of Exeter. My award winning work has been published in journals including: European Journal of Marketing, Journal of Marketing Management, Journal of Consumer Culture, Journal of Macromarketing, Journal of Consumer Culture, Consumption, Markets & Culture and the Journal of Consumer Behaviour. Papers on digital virtual consumption and consumer power have topped most cited league tables. In 2011, Consumption, Market and Culture awarded my paper on Digital Virtual Consumption, a Best Paper prize.

I am also an Associate Editor for Marketing Theory, and co-edit the Journal of Promotional Communications, CMC’s in-house journal showcasing outstanding student work.

I specialise in consumer insight generating theory and methods as well as digital consumption, which I teach and research. I have helped major media brands like ITV and Hearst at a strategy level on ways to capitalise digital content...

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Research

Broadly my work deals with digital consumption. Recent projects include:

1) Digital Consumption objects: My more recent work focuses on MP3 as an object of consumption and unearths the power-infused processes that led to its emergence. A continuation of that work, produces a genealogy of MP3, and reveals the embattlements between competing discourses seeking to define what MP3s where, public goods, commodities to be sold or ‘marketing’ hooks.

With Rebecca Watkins (Cardiff University) and Mike Molesworth (Southampton University) I am theorising different aspects of digital possession, including the relationship between ownership and possession, the role of digital objects’ characteristics in possession and possession processes.

2) Digital Devices and Distributed Consumption: In this project I am researching the relationship between consumer practices and digital devices. More specifically I am studying changes in cycles of desire in the emergence of software-human desiring hybrids where various aspects of competence in and commitment to desire construction, maintenance and actualisation are distributed between subject and machine code, leading to new configurations of consumer desire that may both stimulate and replace not just material consumption, but the focus of desiring itself. The scope of practices has been broadened to include those of ownership and possession, and meal preparation, as well as decision-making.

Journal Articles

Books

Chapters

  • Denegri-Knott, J., Jenkins, R., Molesworth, M., 2022. Transformations in digital virtual consumption. Routledge Handbook of Digital Consumption. 284-296.
  • Tadajewski, M., Higgins, M., Denegri-Knott, J., Varman, R., 2018. Introducing and advancing critical marketing studies. Routledge Companion to Critical Marketing.
  • Denegri-Knott, J., 2018. Re-mapping power for critical marketing and consumer research. Routledge Companion to Critical Marketing.
  • Zwick, D., Denegri-Knott, J., 2018. Biopolitical Marketing and Technologies of Enclosure. In: Kravets, O., MacLaran, P., Miles, S., Venkatesh, A., eds. Sage Handbook of Consumer Culture. Sage.
  • Denegri-Knott, J., 2018. Re-mapping consumer power. In: Tadajewski, M., Higgins, M., Denegri-Knott, J., Varman, R., eds. Routledge Companion to Critical Marketing. Routledge.
  • Jenkins, R., Denegri-Knott, J., 2017. Extending the mind: Digital devices and the transformation of consumer practices. Digitalizing Consumption how Devices Shape Consumer Culture. 85-102.
  • Hodges, C.E.M., del Carmen Cabezas León, A., Denegri-Knott, J., 2016. The InVisibility of Chicha: A socio-historical account of the emergence and (re)production of chicha as 'Gráfica popular' in Lima, Peru. Advertising and Public Memory Social Cultural and Historical Perspectives on Ghost Signs.
  • Hodges, C.E.M., del Carmen Cabezas León, A., Denegri-Knott, J., 2016. The InVisibility of Chicha: A socio-historical account of the emergence and (re)production of chicha as 'Gráfica popular' in Lima, Peru. Advertising and Public Memory Social Cultural and Historical Perspectives on Ghost Signs.
  • Denegri-Knott, J., Jenkins, R., 2016. The digital virtual dimension of the meal. Practice of the Meal Food Families and the Market Place. 107-122.
  • Denegri-Knott, J., Jenkins, R., 2016. The digital virtual dimension of the meal. Practice of the Meal Food Families and the Market Place.
  • Denegri-Knott, J., Molesworth, M., 2013. Introduction to digital virtual consumption. Digital Virtual Consumption.
  • Molesworth, M., Denegri-Knott, J., 2013. Digital virtual consumption as transformative space. Routledge Companion to Digital Consumption.
  • Molesworth, M., Denegri Knott, J., 2013. The Routledge Companion to Digital Consumption. In: Belk, R.W.P., Llamas, R., eds. The Routledge Companion to Digital Consumption. Routledge.
  • Molesworth, M., Denegri-Knott, J., 2013. Conclusions: Trajectories of digital virtual consumption. Digital Virtual Consumption.
  • Molesworth, M., Denegri-Knott, J., 2013. Introduction to digital virtual consumption. Digital Virtual Consumption.
  • Denegri Knott, J., Watkins, R., Woods, J., 2012. Transforming digital virtual goods into meaningful possessions. In: Molesworth, M., Knott, J.D., eds. Digital Virtual Consumption. Routledge.
  • Watkins, R., Denegri-Knott, J., Wood, J., 2012. Transforming digital virtual goods into meaningful possessions. In: Molesworth, M., Knott, J.D., eds. Digital Virtual Consumption. Routledge.
  • Denegri Knott, J., 2009. The Sage Handbook of Marketing Theory. In: Stern, B., Tadajewski, M., Saren, M., eds. The Sage Handbook of Marketing Theory. Sage Publications Limited.
  • Dholakia, N., Zwick, D., Denegri-Knott, J., 2009. Technology, consumers, and marketing theory. Sage Handbook of Marketing Theory.
  • Dholalia, N., Zwick, D., Denegri-Knott, J.. Technology, Consumers and Marketing Theory. In: Maclaran, P., Saren, M., Stern, B., Tadajewski, M., eds. The Handbook of Marketing Theory. Los Angeles, CA, USA: SAGE.
  • Denegri-Knott, J., 2007. Desire for commodities and fantastic consumption in Digital Games. In: Williams, J.P., Smith, J.H., eds. The Players' Realm: Studies on the Culture of Video Games and Gaming. Jefferson, NC: McFarland & Company.

Conferences

  • Denegri-Knott, J., Jenkins, R., 2019. Methodological Innovation for the Study of Digital Possession. In: ICR 09/05/2019 Lyon.
  • Denegri-Knott, J., Watkins, R., Mike, M., 2019. A relational ontology of objects & possession. In: 9th Interpretivist Consumer Research Workshop (ICR) 26/04/2017 Stockholm, Sweden, 26-29 April 2017..
  • Denegri-Knott, J., 2017. Digitalization and distribution in consumer decision making. In: Digitalization of Markets and Consumption 17/05/2017 Gothenburg.
  • Armon, S., Denegri-Knott, J., 2017. , Pursuing Gay Masculinities through Consumption Practices: Inclusive Masculinity Theory for Consumer Culture Research,. In: Interpretive Consumer Research Conference 26/04/2017 Stockholm.
  • Watkins, R., Molesworth, M., Denegri-Knott, J., 2016. Digital Consumption Objects: Object Characteristics and Possession. In: Digital Symposium 21/10/2016 Cass Business School, London.
  • Eckhardt, G., Varman, R., Firat, F., Belk, R., Penaloza, L., Denegri-Knott, J., 2015. The Globalisation of Marketing Ideology. JOURNAL OF MACROMARKETING, 35 (1), 149.
  • Denegri-Knott, J., Jenkins, R., Molesworth, M.. Human/Digital/Material Hybrids as Consumer Mind Extensions. In: Association for Consumer Research 01/10/2015 New Orleans.
  • Hodges, C.E.M., Denegri-Knott, J., 2013. Making and performing ‘chicha’ : A preliminary study of the contribution made by rural-urban migrant communities to cultural production in Lima, Peru. In: In the Balance: Indigeneity, Performance, Globalisation Conference 24/10/2013 University of Notre Dame, 1 Suffolk St, London, SW1Y 4HG, UK.
  • HODGES, C., Denegri-Knott, J.. Making and performing ‘chicha’ : A preliminary study of the contribution made by rural-urban migrant communities to cultural production in Lima, Peru. In: In the Balance: Indigeneity, Performance, Globalisation Conference 24/10/2013 London.
  • Hodges, C.E.M., Denegri-Knott, J., 2012. Urban ethnographies of emerging consumer cultures: the case of Latin America. In: Anthropology of Markets and Consumption Conference 07/03/2012 University of California, Irvine, California USA.
  • Denegri-Knott, J.. ‘Have it now!”: eBay and the acceleration of consumer desire. In: European Conference of the Association for Consumer Research 30/06/2010 Royal Holloway, University of London..
  • Molesworth, M., Nixon, E., Denegri-Knott, J.. Why Universities behave like the Music Industry when it comes to the Internet. In: MeCCSA 2008 09/01/2008 School of Journalism Media and Cultural Studies, Cardiff University, Wales.
  • Denegri-Knott, J.. Becoming a Market: The Social Production of Markets Spaces as Products of Power. In: Reconnecting Critical Management, The Fifth International Critical Management Studies Conference Manchester.
  • Molesworth, M., Denegri-Knott, J., 2005. Performing consumer daydreams and fantasies through digital play. In: Playful Subjects, symposium on technology, agency and computer games 13/05/2005 University of the West of England, Bristol.
  • Molesworth, M., Denegri-Knott, J.. The pleasures and practices of virtualised consumption in digital spaces. In: Proceedings of the DiGRA 2005 Conference: Changing Views – Worlds in Play 16/06/2005 Vancouver, Canada. Tampere, Finland: DIGRA.
  • Molesworth, M., Denegri-Knott, J.. Desire for commodities and fantastic consumption in Digital Games. In: Virtue in Marketing: signs for the future: Academy of Marketing Annual Conference 06/07/2004 University of Gloucestershire Business School, Cheltenham. Cheltenham: The Business School.
  • Molesworth, M., Denegri-Knott, J.. What happens when an organisation attacks an online group? An analysis of the Audiogalaxy forums immediately following effective closure by the Recording Industry Association of America. In: History of the Next Decade, Academy of Marketing Annual Conference 2003, Doctorial Colloquium 08/07/2003 Aston Business School, Birmingham.
  • Denegri-Knott, J.. Consumers behaving badly: deviation or innovation? A conceptual exploration of empowered communications online- The case of consumer-producer relationships on the web. In: Home Oriented Informatics and Telematics [HOIT] 06/04/2003 Center for Research on Information Technology and Organizations (CRITO), University of California, Irvine.
  • Denegri-Knott, J., Molesworth, M.. Cyber-delinquency or electronic opportunism?: exploring young consumers' willingness to lie to and steal from companies online. In: The marketing landscape: signs for the future: Academy of Marketing Annual Conference 02/07/2002 Nottingham.

Invited Lectures

  • Digital/Virtual Possession as Stewardship, University of Edinburgh, 09 Dec 2015 more

Grants

  • Mapping the Full Scope of Consumer Engagement on Social Media (European Commission, 09 Sep 2024). Awarded
  • Mapping the Full Scope of Consumer Engagement on Social Media (European Commission, 09 Sep 2024). Awarded
  • Digital Advertising Metrics for Good (DigiAdGood) (Digital Good Network - ESRC, 01 Sep 2024). Awarded
  • Digital Advertising Metrics for Good (DigiAdGood) (Digital Good Network - ESRC, 01 Sep 2024). Awarded
  • Realising the potential for academic publishing among Vietnamese media scholars: a general training and bespoke mentoring project (British Academy, 27 Mar 2023). Awarded
  • Digital Possessions in the Family (BA/Leverhulme Small Research Grants SRG 2018, 16 Nov 2018). In Progress
  • Digital Possessions in the Family (BA/Leverhulme Small Research Grants SRG 2018, 16 Nov 2018). In Progress
  • Chicha Power: Transforming promotional cultures the Peruvian Way (Bournemouth University). Completed
  • Co-creating and Co-producing Research Outputs with final year U/grad students (Bournemouth University). Awarded

External Responsibilities

  • Marketing Theory, Associate Editor (2014-)
  • International Society of Markets and Development, 2016 Conference Co-Chair (2014-2016), http://ismd.info/
  • Consumption, Markets & Culture, Editorial Board Member (2011-)
  • International Society for Markets and Development, Board Member
  • Ad hoc reviewer: Journal of Marketing Management, SSCORE, European Journal of Marketing, Marketing Theory, Journal of Marketing Management, Journal of Consumer Culture, American Behavioral Scientist, Reviewer
  • International Society for Markets and Development, Conference Co-Organizer, Lima 2016
  • Journal of Promotional Communications (Co-Editor), Co-Editor

Internal Responsibilities

Journal Reviewing/Refereeing

  • Consumption, Markets and Culture, Anonymous peer review, 01 Jan 2008
  • European Journal of Marketing, Anonymous peer review
  • Marketing Theory

Consultancy Activities

  • Re-Theorising Attention, Thought leadership. PHD and Magnetic Media
  • Mapping out the commuter imagination, Contract research. Exterion
  • Qualifying audience needs and wants, Consultancy. Craft, Rebecca Jenkins
  • Attention to Bus Advertising: Optimising Advertising Through Movement, Thought leadership. Exterion Media

Qualifications

  • PhD in Management (University of Exeter, 2010)

Honours

  • Editor’s Choice List’ for paper:The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management, 32 (1-2), 44-70. (Journal of Marketing Management, 2016)
  • Top 10 most downloaded paper (Consumption, Markets & Culture, 2014)
  • "Mapping Consumer Power" was selected for inclusion in New Directions in Critical Marketing Studies, to be published by SAGE Publications . (European Journal of Marketing, 2013)
  • Best Paper (Consumption, Markets & Culture, 2011)
  • Top 10 most downloaded paper (Consumption, Markets & Culture, 2011)

Memberships

  • Academy of Marketing, Member (2017-2018), https://www.academyofmarketing.org/
  • International Society for Markets and Development, Member (2012-),
  • European Communication Research and Education Association, Member,
  • Media, Communications and Cultural Studies Association, Member,
The data on this page was last updated at 05:00 on February 18, 2026.