Dr Jill Nash
- u_jnash at bournemouth dot ac dot uk
- Senior Lecturer In Advertising and Marketing Communications
Biography
A marketing communications expert with 20 years teaching experience across UK Universities, a champion of work based learning, employability credentials and global mobility.
A fellow of the Higher Education Academy (HEA) and a full member of the Chartered Institute of Marketing (CIM) since 2008. A graduate from Manchester Business School with a PhD (2004) in consumer behaviour and consumer culture.
Spent 3 years at Sanctuary Music as Head of Global Fashion & Licensing, where she led a team of creatives and brand managers to develop and create fashion music merchandise for bands/artists ranging from the Stone Roses to Robbie Williams. The role added substantial professional practise to her teaching practise and has enabled subsequent contract research.
She has also worked extensively in marketing agency environments and managed packaging and brand identity client accounts from FMCG to wellbeing sectors, notably Argos, North Face, Danone, Bon Marche, Evian, Topshop and H&M's. Spent several years working in agencies in Manchester, Leeds, Paris, Istanbul and London before landing herself back into Academia in 2015...
Her areas of teaching expertise are: International Marketing; Strategic Marketing; Fashion and Retail Marketing; Media Planning; Campaign Planning; Branding, Consumer Behaviour, Creative advertising at both UG and PG level.
Externally, she's delivered and presented research at conferences, (British Academy of Management, Global Academic Research Institute) and her research interest areas are namely (but not limited to) consumer decision making, consumer processes, digital consumption and optimism bias.
She studied internationally (graduate from L'EDHEC) and benefited from an ERASMUS Grant, speaks French fluently, which helps her in her current role as Global Engagement Lead.
In her spare time you can find her on the beach in Bournemouth, travel writing (she has 4 books published), scuba diving or trying to ski with her 3 children.
moreJournal Articles
- Nash, J., 2018. Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal, 23 (1).
- Nash, J. and Gell, E., 2018. Exploring social media influences on colour cosmetics purchase decisions for females aged 45+. International Journal of Multidisciplinary Research, 12 (1), 1-35.
- Nash, J., 2017. Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals. Journal of Promotional Communications, 5 (2).
- Nash, J., 2002. Retailers and supplier relationships: Going live with B2B. International Journal of New Product Development & Innovation Management, 4 (1).
Conferences
- Nash, J., 2018. Exploring social media influences on colour cosmetics purchase decisions for females aged 45+. In: International Conference on Digital Marketing 17-18 May 2018 Sri Lanka, Columbo.
Profile of Teaching PG
- Creative Strategy for Advertising
Profile of Teaching UG
- Media Planning
- Live Advertising Campaigns
- Brand Management
- International Fashion Marketing Communications
- Integrated Marketing Communications
- Brands & Branding
- Academic Dissertation & Consultancy
Grants
- Fashion retail research (Technitex, 01 Sep 2001). Completed
- Fashion retail research (Technitex, 01 Sep 2001). Completed
- PhD thesis (Engineering and Physical Sciences Research Council, 01 Sep 2000). Completed
- PhD thesis (Engineering and Physical Sciences Research Council, 01 Sep 2000). Completed
External Responsibilities
- Manchester Metropolitan University, External Examiner (2020-2023), http://www.mmu.ac.uk/
- Istituto Marangoni, External Examiner (2020-2023), https://www.istitutomarangoni.com/
- Global Academic Research Institute, Country Ambassador (2018-), http://globalacademicresearchinstitute.com/
Internal Responsibilities
- Programme Leader BA (Hons) Advertising, CMC
- Faculty Global Engagement Lead (CMC), Global Engagement
Journal Reviewing/Refereeing
- Journal of Fashion Marketing and Management: An International Journal, Anonymous peer review, 01 Sep 2016
Conference Presentations
- International Conference Digital Marketing, Exploring media affects on consumption of colour cosmetics, 16 May 2018, Colombo, Sri Lanka
- British Academy of Management, Exploring consumer centricity in retail, 01 Jun 2005, Harrogate, UK
Consultancy Activities
- Understanding the Commuter Experience, Research. Exterion Media, COG, 01 Jun 2016
Attended Training
- Doctoral Supervision Training, 01 Feb 2018
Qualifications
- PGCE in PGcert Higher Education (Bournemouth University, 2017)
- PhD in Consumer Behaviour (Manchester University, 2004)
- BSc (Hons) in Marketing (Manchester University, 2001)
Honours
- Ambassador (Global Academic Institute, 2018)
- Best overall paper for digital marketing (Global Academic Research Institute (GARI), 2018)
- Vice Chancellors Award Nomination for Inspiring learning Award (Bournemouth University, 2021)
- Vice Chancellors Award Nomination for Research Excellence (Bournemouth University, 2020)
Memberships
- Higher Education Academy, Fellow (2017-), http://www.heacademy.ac.uk/
- Chartered Institute of Marketing, Member (2007-), https://www.cim.co.uk/