Kyungjoo Cha

Dr Kyungjoo Cha

  • u_kcha at bournemouth dot ac dot uk
  • Principal Academic in Product Design User Experience Design
Back to top

Biography

Dr Kyungjoo Cha is a senior lecturer in Product Design (User Experience Design) in the Department of Design & Engineering at Bournemouth University.

She joined at BU in 2019, and previously worked as a design researcher specialised in human-centred user experience design in both academia and commercial sector. She performed several funded research projects that focused on user experience design for automobiles sponsored by Jaguar Land Rover at Brunel University London. She is currently working on design research for an autonomous vehicle design partnered with Hyundai and Kia Motors.

Previously, she worked as a Consultant in the advertising campaign division of Cheil Worldwide, a Samsung company, which is the Headquarters of the biggest marketing communication agency in South Korea since 2005. She developed brand campaigns and creative media strategies to bring brands and products to be successful in the market, for various clients such as Samsung Life Insurance, Asics Sports and CJ.

She has been proactively investigating in emotional user experience through developing Affective Design Scenarios and speculative approach in automotive contexts to develop future automotive products and services.

Research

Dr Cha's current research projects include:

- User experience design in Autonomous Vehicles (AVs)

Journal Articles

Conferences

  • Cha, K., Giacomin, J., Lycett, M., Mccullough, F. and Rumbold, D., 2015. Identifying human desires relative to the integration of mobile devices into automobiles. Adjunct Proceedings of the 7th International Conference on Automotive User Interfaces and Interactive Vehicularapplications Automotiveui 2015, 2015-January, 142-149.

Theses

  • Cha, K., 2019. Affective scenarios in automotive design : a human-centred approach towards understanding of emotional experience. PhD Thesis. Brunel University London, Department of Design.

Exhibitions

  • Cha, K.. Coca-Cola Enterprise (CCE) Design Competition -Winner of Top 3. Made in Brunel. Oxo Tower, Wharf, Bargehouse Street, South Bank, London, SE1 9PH.
  • Cha, K.. Coca-Cola Enterprise (CCE) Design Competition -Winner of Top 3. Made in Brunel. Oxo Tower, Wharf, Bargehouse Street, South Bank, London, SE1 9PH.

Profile of Teaching PG

  • Design Thinking (2020 - current)
  • Master (MDes, MA) Project (2019 - current)

Profile of Teaching UG

  • Product Design Projects (2019 - current)
  • Design Projects and Prototypes 2 (2019/20)
  • Industrial Design Projects 3 (2019/20)
  • Interaction Design (2019/20)
  • Design Studies 2 (2020 - current)
  • Design Studies 3 (2020 - current)

Invited Lectures

  • Kia Motor, 20 May 2021 more
  • Hyundai/Kia Motor, South Korea, 30 Aug 2019 more

Grants

  • auZentic Project II. (2021-2022) (Hyundai Motors, 15 Jul 2021). Completed
  • Speculative Drama: Idea and Concept Generation Process through Speculative Design Approach (Bournemouth University QR funds, 01 May 2021). Completed
  • auZentic Project (2020-2021) (Kia Motors, 02 Mar 2020). Completed
  • Happy AVs Project – investigating affective scenarios for Connected and Autonomous Vehicles (Bournemouth University QR funds, 18 Apr 2019). Completed
  • Automotive Habitat Lab Project – employing a human-centred design perspective into automotive design (2015-2018) (Jaguar Land Rover UK, 01 Jan 2015). Completed
  • Fone Friend – investigating the possible synergy between the vehicle and the mobile devices (2014) (Jaguar Land Rover UK, 06 Jan 2014). Completed

Conference Presentations

  • The 2nd KRUK Conference (Human, Nature and Mathematics), Affective Design Scenarios in Automotive Design, 29 Sep 2018, UK
  • The 2nd JaguarLandRover PhD Conference, Human-Centred Automotive Scenarios?, 01 Dec 2016, UK

Consultancy Activities

  • Future Cockpit Brand and Design Concept Workshop 2019, External consultant. Kia
  • Future Design Experience Branding Workshop 2021, Consultancy activity. Kia

Qualifications

  • PhD in Design Research (Brunel University London, UK, 2019)
  • MA in Design Strategy and Innovation (Brunel University London, UK, 2013)
  • BA (Hons) in Communication and the Media (Seoul Women's University, South Korea, 2006)
  • BEng (Hons) in Multimedia and Communication Engineering (Seoul Women's University, South Korea, 2006)

Honours

  • Coca-Cola Enterprise (CCE) Design Competition, Winner of Top 3 (Coca-Cola Enterprise, 2013)
  • Brunel International Scholarship (Brunel University London, 2012)
  • Outstanding Presentation (Awarded a prize for the best presentation skills with the highest performance at Brunel University) (Brunel University London, 2012)
  • Summa Cum Laude (Seoul Women's University, South Korea, 2006)