Dr Tauheed Ramjaun
- u_tramjaun at bournemouth dot ac dot uk
- Principal Academic in Corporate and Marketing Communications
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Favourites
- Ramjaun, T.A., 2021. Corporate brand management in a charity context: the internal communications challenge. Corporate Communications, 26 (2), 296-310.
- Greenwood, E. and Ramjaun, T., 2020. Exploring Choice overload in Online Travel Booking. Journal of Promotional Communications, 8 (1), 86-104.
Journal Articles
- Ramjaun, T.A., 2021. Experimenting with zmet: Issues and adaptions. Qualitative Report, 26 (5), 1633-1640.
- Ramjaun, T.A., 2021. Corporate brand management in a charity context: the internal communications challenge. Corporate Communications, 26 (2), 296-310.
- Greenwood, E. and Ramjaun, T., 2020. Exploring Choice overload in Online Travel Booking. Journal of Promotional Communications, 8 (1), 86-104.
- Serranno, S. and Ramjaun, T., 2018. Exploring Visual Brand-Related Electronic Word-of-Mouth on Instagram. Journal of Promotional Communications, 6 (1), 72-88.
- Goodwin, E., Ramjaun, T., Goodwin and Ellie, 2017. Exploring Consumer Engagement in Gamified Health and Fitness Mobile Apps. Journal of Promotional Communication, 5 (2), 176-190.
- Goodwin, E., Ramjaun, T., Goodwin and Ellie, 2017. Exploring Consumer Engagement in Gamified Health and Fitness Mobile Apps. Journal of Promotional Communication, 5 (2), 176-190.
- Ramjaun, 2015. A Mauritian's qualitative brand communication research journey in the UK: A cross-cultural perspective. Journal of Communication Arts, 33 (2), 72-79.
Chapters
- Ramjaun, T.A., 2021. Exploring the #zerowaste lifestyle trend on instagram. Critical Studies on Corporate Responsibility Governance and Sustainability. 205-220.
- Ramjaun, T., 2018. Exploring Sense of Community within an Online Healthcare Context. Palgrave Studies in Governance Leadership and Responsibility. 79-95.
Conferences
- Ramjaun, T., 2018. Media brands in the experience economy: exploring experiences as alternative revenue streams. In: IISES 7th Business & Management Conference 5-7 June 2018 Central European University.
- Ramjaun, T., 2018. How can we better understand the #zerowaste lifestyle trend through Instagram? In: Instagram Conference 2018 1 June 2018 Middlesex University.
- Ramjaun, T., 2016. Exploring brand-beneficiary relationships within a charity context. In: AMA 11th Global Brand Conference 2016 27 April-29 November 2016 University of Bradford.
- Ramjaun, T., 2016. Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. In: Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. 18 May-20 November 2016 Ivey Leadership Centre.
- Ramjaun, 2015. Brand events as a strategic tool for market sustainability and audience engagement: The case of three British newsbrands. In: European Media Management Association 2015 27-29 May 2015 Hamburg.
- Ramjaun, 2014. Exploring audience-brand relationships on social media platforms: A case study of The Guardian brand on Facebook. In: European Media Management Association 2014 12-13 June 2014 Tallinn.
Internet Publications
- Ramjaun, T., 2020. Brandingmag. Brandingmag. Available from: https://www.brandingmag.com/2020/09/02/commercial-brands-and-the-nhs-a-lockdown-love-story/.
Theses
- Ramjaun, T.R., 2014. Exploring charity brand relationships in a healthcare context. PhD Thesis. Bournemouth University, Media School.
Profile of Teaching PG
- Brands & Branding
- Integrated Campaign Planning
- Integrated Campaign Planning Analysis & Decision-Making in Communication Management Branding & Brand Management Brands & Branding Academic Dissertation or Consultancy Project
Profile of Teaching UG
- Branding Principles for Marketing Communications
- Brand Management and Communication
- Integrated Marketing Communications Brand Management & Communications Brands & Branding Relationship Marketing Academic Dissertation or Consultancy Project
- Brands & Branding
External Responsibilities
- Chartered Institute of Public Relations, Lead Examiner (2020-2023), http://www.cipr.co.uk/
Journal Reviewing/Refereeing
- Marketing education review, Anonymous peer review, 09 Oct 2017
Public Engagement & Outreach Activities
- Participation in the StarttUp Tour (20 Jul 2016)
- Global Festival of Learning China (26 Jun 2016-28 Jun 2016)
- 'Your Brand is Your Biggest Asset' (11 Jun 2016)
- Workshop (29 Jan 2014)
Conference Presentations
- IISES 7th Business & Management Conference, Media brands in the experience economy, 05 Jun 2018, Central European University
- Instagram Conference 2018, How can we better understand the #zerowaste lifestyle trend through Instagram?, 01 Jun 2018, Middlesex University
Consultancy Activities
- Integrated Campaign Planning for New Product Launch, Coaching/Consultancy. Kitbrix, Robert Aldous, 01 Oct 2017
Attended Training
- The Science of Storytelling, 16 Apr 2019
- Certificate in Programme Leadership, 01 Jan 2018, Postgraduate Certificate
- New Supervisors Training, 19 Oct 2016, Certificate of Doctoral Supervision
- Snapchat storytelling for business, 07 Sep 2016
- Discover Photography, 09 Jan 2013, Certificate of Achievement
- Introduction to Counselling Skills Course, 19 Jan 2011, Certificate
Memberships
- Chartered Institute of Public Relations, Member (2018-2019), https://www.cipr.co.uk/
- CharityComms, Member (2015-2017), http://www.charitycomms.org.uk/
Networks
- International Branding Association