Brand architecture in the media sector: an examination of network, channel, programme and talent personalities.

Authors: Oliver, J.J., Chapleo, C., Seyed Esfahani, M.

Conference: Academy of Marketing Conference.

Dates: 02/07/2018

Abstract:

Oliver, J., & Chapleo, C., 2018. Brand architecture in the media sector: an examination of network, channel, programme and talent personalities.

Source: Manual