Research

Journal Articles

• Seyed Esfahani, M., Heydari Khajehpour, S., Roushan-Easton, G. and Howell, R.D., 2022. A Framework for Successful Adoption of Surgical Innovation. Surgical Innovation, 29 (5), 662-670.
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• McMorrow,, J. and Seyed Esfahani, M., 2021. An exploration into people’s perception and intention on using cryptocurrencies. Holistica - Journal of Business and Public Administration, 12 (2), 109-144.
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• Esfahani, M.S., Reynolds, N. and Ashleigh, M., 2020. Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension Towards New Products. INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT, 17 (3).
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• Seyed Esfahani, M. and Reynolds, N., 2020. Impact of consumer innovativeness on really new product adoption. Marketing Intelligence and Planning, 39 (4), 589-612.
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• Beecham, S. and Seyed Esfahani, M., 2017. The Home of Football: How Globalisation has Impacted the English Football Team. Journal of Promotional Communications, 5 (2).
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Conferences

• Seyed Esfahani, M. and Abbasirad, K., 2021. Managing user engagement in Virtual event platforms. In: International Society for Professional Innovation Management (ISPIM) 29 November-2 December 2021 Valencia. LUT Scientific and Expertise Publications.
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• Heydari Khajehpour, S. and Seyed Esfahani, M., 2020. The barriers of accepting Virtual Reality in Healthcare by older generation. In: International Society for Professional Innovation Management (ISPIM) 7-10 June 2020 Virtual. Event Proceedings: LUT Scientific and Expertise Publications: ISBN 978-952-335-466-1.
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• Seyed Esfahani, M., Heydari Khajehpour, S. and Manku, T., 2019. Virtual Reality in Healthcare – what stops hospitals and patients to adopt the technology? In: International Society of Professional Innovation Management (ISPIM) 16-20 June 2019 Florence, Italy. ISPIM.
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• Oliver, J.J., Chapleo, C. and Seyed Esfahani, M., 2018. Brand architecture in the media sector: an examination of network, channel, programme and talent personalities. In: Academy of Marketing Conference. 2-4 July 2018 Stirling, UK.
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• Seyed Esfahani, M., Heydari Khajehpour, S., Roushan, G. and Howell, R., 2018. Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital. In: The International Society for Professional Innovation Management 17-20 June 2018 Stockholm, Sweden. http://en.ruc.findplus.cn/search_list.html?h=search_list&query=JN:%22Proceedings%20of%20ISPIM%20Conferences%22, 1-16.
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• Oliver, J., Seyed Esfahani, M. and Chapleo, C., 2017. The importance of media brand personality fit between audience and channel brands; an exploration. In: European Media Management Assocation 10-12 May 2017 Ghent, Belgium.
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• Oliver, J.J., Chapleo, C. and Seyed Esfahani, 2016. Media brand architecture: managing network, channel, programme and talent personalities. In: European Media Management Association 11-12 May 2017 Ghent University, Belgium.
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• Oliver, J.J., Chapleo, C. and Esfahani, M., 2016. Managing media brands: avoiding multiple personality disorder. In: European Media Management Conference 2-4 June 2016 Porto, Portugal.
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• Seyed Esfahani, M., 2014. Examining the impact of consumer innovativeness on RNP comprehension and online behaviour. In: Academy of Marketing 7-10 July 2014 Bournemouth.
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• Seyed Esfahani, M., 2012. Avatar-based marketing and its role in promoting RNPs. In: Academy of Marketing 2012 2-5 July 2012 Southampton , UK.
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Theses

• Seyed Esfahani, M., 2017. The effect of Telepresence and Anthropomorphic attributes on consumers comprehension of RNPs: A study on consumer innovativeness and anthropomorphism (measurement and application). PhD Thesis. Southampton University.
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Profile of Teaching PG

• Quantitative Research Methodology

Profile of Teaching UG

• Planning and Launching New Products - Media Planning - Academic and Professional Research - Fundamentals of Marketing - Developing Research Imagination - Digital Marketing Strategies
• Research Imagination
• Consumer Culture and Behaviour
• Digital Essentials

Invited Lectures

• Quantitative MEthodology, Bournemoutrh University - FMC, 26 Nov 2015 more
  

  Dissertation unit
• ELM, Bournemouth University - FMC, 22 Feb 2015 more
  

  Consumer Culture and Behaviour Unit

Grants

• Covid positive stories, impact on NHS health workers perceived guilt and compassion (Higher Education Innovation Fund, 01 Jun 2021). Awarded
• Covid positive stories, impact on NHS health workers perceived guilt and compassion (Higher Education Innovation Fund, 01 Jun 2021). Awarded
• Light On Men’s Mental Health (Public Health Dorset, 01 May 2021). Awarded
• Innovation adoption amongst Medical staff at Bournemouth Royal Hospital – The case of Robotic Surgery. (Bournemouth Universiy Industrial Secondment, 01 Mar 2018). Awarded

External Responsibilities

• ISPIM, SIG leader of Health and Innovation (2019-)
• International Society for Professional Innovation Management, Chair of Special Interest Group Health &Innovation (2019-), https://www.ispim-innovation.com/sig-lhealth-innovation
• International Society for Professional Innovation Management, Scientific Panel (2019-), https://www.ispim-innovation.com/sig-lhealth-innovation
• European Journal of Marketing, Reviewer (2018-)

Conference Presentations

• ISPIM Florence, Virtual Reality in Healthcare – what stops hospitals and patients o adopt the technology?, 16 Jun 2019, Florence- Italy
• ISPIM Stockholm, Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital, 17 Jun 2018, Stockholm
• Academy of Marketing, Examining the impact of consumer innovativeness on RNP comprehension and online behaviour, 07 Jul 2014, Bournemouth - UK
• Academy of Marketing, Avatar-based marketing and its role in promoting RNPs, 02 Jul 2012, Southampton - UK

Attended Training

• Research Leadership, 01 Oct 2018
• Doctoral Supervision Course, 24 Jan 2018, Certificate
• SPSS, 05 Oct 2017
• PG Certificate Education Practice, 01 Oct 2014, PG Certificate Education Practice

Memberships

• International Society for Professional Innovation Management, Member (2018-), https://www.ispim-innovation.com/
• Higher Education Academy, Fellow (2015-),
• Academy of Marketing, Member (2012-2018),

Website Links

• http://mse1m11.wixsite.com/reallynewproduct/hmr
• https://www.ispim-innovation.com/sig-lhealth-innovation
• https://www.linkedin.com/in/mona-seyed-esfahani-2406a465/