More than just "snap, crackle, and pop": "draw, write, and tell": An innovative research method with young children

Authors: Angell, R.J., Angell, C.

Journal: Journal of Advertising Research

Publication Date: 01/01/2013

Volume: 53

Issue: 4

Pages: 377-390

eISSN: 1740-1909

ISSN: 0021-8499

DOI: 10.2501/JAR-53-4-377-390

Source: Scopus

Preferred by: Catherine Angell

More than Just "Snap, Crackle, and Pop" "Draw, Write, and Tell": An Innovative Research Method with Young Children

Authors: Angell, R.J., Angell, C.

Journal: JOURNAL OF ADVERTISING RESEARCH

Publication Date: 12/2013

Volume: 53

Issue: 4

Pages: 377-390

eISSN: 1740-1909

ISSN: 0021-8499

DOI: 10.2501/JAR-53-4-377-390

Source: Web of Science