Millennials’ perceived value and intention to purchase athleisure products: the mediating role of desire for conspicuous consumption
Authors: Noh, Y., Ahn, N.Y.
Journal: International Journal of Sports Marketing and Sponsorship
Publication Date: 10/10/2025
Volume: 26
Issue: 3
Pages: 548-567
ISSN: 1464-6668
DOI: 10.1108/IJSMS-06-2024-0122
https://eprints.bournemouth.ac.uk/40683/
Source: Scopus
Millennials' perceived value and intention to purchase athleisure products: the mediating role of desire for conspicuous consumption
Authors: Noh, Y., Ahn, N.Y.
Journal: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Publication Date: 10/10/2025
Volume: 26
Issue: 3
Pages: 548-567
eISSN: 2515-7841
ISSN: 1464-6668
DOI: 10.1108/IJSMS-06-2024-0122
https://eprints.bournemouth.ac.uk/40683/
Source: Web of Science
Millennials’ perceived value and intention to purchase athleisure products: The mediating role of desire for conspicuous consumption
Authors: Noh, Y., Ahn, N.Y.
Journal: International Journal of Sports Marketing and Sponsorship
Publication Date: 08/01/2025
Volume: 26
Issue: 3
Pages: 548-567
Publisher: Emerald
eISSN: 2515-7841
ISSN: 1464-6668
https://eprints.bournemouth.ac.uk/40683/
Source: Manual