Dr Dayle Childs is welcoming prospective PhD applicants interested in conducting research in the areas related to Digital Marketing & Sales.

Despite being an early-career researcher, Dr Dayle Childs is a multiple award-winning researcher in the area of Sales and Sales Management, with a growing portfolio of research projects and publications.

Dayle is a Lecturer in Digital Marketing within the Business School. He has an MSc in International Management from Loughborough University and a BSc in Sport Development from University of Portsmouth. Dayle recently finished his PhD research about the negative effect of self-efficacy on salesperson effort and performance at Loughborough University.

Dr Dayle Childs also has 2 years of professional experience in Sales, and 1 year experience working in marketing

Dayle is currently teaching the following units: Digital Marketing Fundamentals (UG), Digital Marketing (UG), Branding and Integrated Communications (UG), and Relationships and customer selling (PG).