Julia Hibbert

Dr Julia Hibbert

  • u_hibbertj at bournemouth dot ac dot uk
  • Principal Academic in Marketing
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Biography

Dr Julia Hibbert is a Principal Academic in Marketing and Programme Leader for the MSc Marketing Suite. She received her BA from the University of Lincoln and both her MA and PhD from Bournemouth University. She currently teaches across undergraduate and postgraduate programmes within the Faculty of Management. Her fascination with understanding people means that her research interests lie around consumer behaviour and the role of identity in the decision making process. Julia's research and publications in this area demonstrates her status as an emerging thought leader in the field. Julia has worked in industry and has led successful marketing campaigns in the childcare sector.

Journal Articles

Chapters

  • Day, R., Hitchings, R., Fox, E., Venn, S. and Hibbert, J.F., 2017. Leisure travel and the time of later life. Demanding Energy Space Time and Change. 183-200.
  • Hibbert, J.F., Dickinson, J.E., Gössling, S. and Curtin, S., 2014. Identity and tourism mobility: An exploration of the attitude-behaviour gap. Understanding and Governing Sustainable Tourism Mobility Psychological and Behavioural Approaches. 15-36.

Conferences

Theses

Profile of Teaching PG

  • Omnichannel Strategy and Supply Chain Management
  • Programme Leader, MSc Marketing Suite
  • Retail Consumer Experience and Behaviour

Profile of Teaching UG

  • Marketing
  • Consumer Behaviour and Market Research
  • Omni-channel Retailing and Supply Chain Management

Internal Responsibilities

  • Committee Member, Research Concordat Steering Group

Memberships

  • AdvanceHE, Fellow,
  • Institute for Small Business and Entrepreneurship, Member,