Adrian Butterworth
- u_abutterworth at bournemouth dot ac dot uk
- Lecturer in Journalism
Biography
Adrian Butterworth teaches in the media production academic group and is a member of the Centre for Film and Television Research Group. He is also a broadcast journalist, viral video producer, camera operator/editor and television studio director.
He re-joined the Faculty of Media and Communication in 2015 and has a background in journalism working in local radio and television (MA Multi-Media Journalism, Bournemouth University 2007 and PgDip Broadcast Journalism, Falmouth University 2000). He holds a PGcert in Teaching Practice and is a Fellow of the Higher Education Academy. Through the Centre for Excellence in Media Practice he is working on research towards his Doctorate in Education, having completed his transfer in September 2020.
Between 2008-15 Adrian worked in cross-platform digital marketing and PR. Firstly as an embedded video journalist for Dorset Police and then running his own viral video production company, www.adelia.tv. Clients ranged from a city bank, large transport company and a small online only shaving supplies brand that utilised online marketing to launch internationally...
Prior to 2007 he worked in ultra-local television, for a number of broadcasters, rising to the role of Head of Broadcast Operations. He lobbied at national level for digital licences including a presentation to a cross-parliamentary group of MPs at Westminster, which culminated in important political support from the then Chair of the Broadcasting Standards Commission, Baroness Howe.
moreProfile of Teaching UG
- BA(Hons) Television Production, L5 Production Portfolio 1: TV Studio
- BA (Hons) Television Production, L5 Production Portfolio 2: TV Studio
- BA(Hons) Media Production, L5 Stories and Spaces: Projection Mapping using Touchdesigner
- BA(Hons) Media Production, L4 Digital Media Design: Mobile Apps using Adobe XD
- BA(Hons) Media Production, Specialist Craft Skills: Adobe Creative Cloud
- Breda University Summer School, three week intensive television studio production
Attended Training
- Continued Professional Development (CPD) Lighting Workshop, 20 Jun 2016
Qualifications
- MA in Multi-Media Journalism (Bournemouth University, 2007)
- PgDip in Broadcast Journalism (Plymouth University, 2000)
- BA (Hons) in Broadcasting Studies (Plymouth University, 1998)
- PGCert in Education Practice (Bournemouth University, 2018)
Memberships
- Media, Communication and Cultural Studies Association, Associate (2015-), http://www.meccsa.org.uk/
Social Media Links
Website Links
- The dissertation compared and contrasted linear and non-linear narratives. Taking the same editorial content and putting it in front of two audiences - one via the linked website and one audience viewing a traditional linear television programme. A qualitative questionnaire was used before and after to measure whether audience members had modified key opinions related to the content - the two mediums were then compared., http://www.roadanarchy.co.uk/
- Viral Video production company, http://www.adelia.tv/
External Media and Press
- Duo Set New Guinness World Record by Travelling to Five Continents in One Calendar Day, International Business Times, 20 Mar 2014. http://www.ibtimes.co.uk/duo-set-new-guinness-world-record-by-travelling-five-continents-one-calendar-day-1441143
- Duo visits five continents in one calendar day to set new record, Guinness World Records official website, 18 Mar 2014. http://www.guinnessworldrecords.com/news/2014/3/duo-visits-five-continents-in-one-calendar-day-to-set-new-record-56226
- Friends film visit to five continents in one day, BBC online, 02 Jul 2012. http://www.bbc.co.uk/news/uk-england-dorset-18671472