Dr Joanne Mayoh
- u_jmayoh at bournemouth dot ac dot uk
- Senior Lecturer In Sport Physical Activity and Health
- Keywords:
- Ageing
- Communities
- Creative Research Methods
- Culture and cultural processes
- Gender
- Gender
- Gender and Diversity
- Health information
- Informatics
- Internet
- Lifeworld-led healthcare
- Maternal health
- Mixed methodology
- Mixed Methods
- PhD Supervisor
- Phenomenology
- Qualitative methodology
- Sociology of sport
- Sport management
- Wellbeing
Biography
My research interests are located within physical cultural studies focusing on inclusion & digital cultures, embodied experience, and well-being. Recent papers have focused on diversity and fitness culture, how young people use online fitness information to support health lifestyles, explored engagement in physical gender and identity practices online, and have conceptualised how physicality provides existential possibilities for wellbeing.
My earlier work and PhD focused on how cultural changes associated with the postmodern age such as the Internet effect our society and how the internet can promote wellbeing for people living with chronic health conditions. This led to an interest in how consumers use the internet and new technologies (such as application software) as a part of physical activity and exercise regimes. I also have a passion for methodology, and particularly those that empower and involve the general public within the research process. I have recently collaborated with internationally renowned authors on several methodological journal articles that focus of the formal conceptualisation and review of Mixed Methods Phenomenological Research...
I have a passionate interest in feminism and the promotion of equal rights and am proud to promote inclusion in professional practice through my creative approach to teaching (socio-cultural studies) and as co-convener of the Bournemouth University Woman's Academic Network.
moreExpertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Good health and well-being
"Ensure healthy lives and promote well-being for all at all ages"
Quality education
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
Journal Articles
- Mayoh, J., McDonald, K., Luce, A., 2025. Listening to women’s personal stories about suicide: an online thematic analysis of the discourse on UK parenting forum Mumsnet. Feminist Media Studies, 25 (7), 1531-1548.
- Jones, I., Adams, A., Mayoh, J., 2025. Toward a Sociology of Ignorance in Leisure Studies. Leisure Sciences.
- Jones, I., Adams, A., Mayoh, J., 2024. Fan responses to ownership change in the English Premier League: Motivated ignorance, social creativity and social competition at Newcastle United F.C. International Review for the Sociology of Sport, 59 (1), 101-118.
- Jones, I., Adams, A., Mayoh, J., 2023. Motivated ignorance and social identity threat: the case of the Flat Earth. Social Identities, 29 (1), 79-94.
- Mayoh, J., Jones, I., 2021. Young people⇔s experiences of engaging with fitspiration on instagram: Gendered perspective. Journal of Medical Internet Research, 23 (10).
- Mayoh, J., Jones, I., Prince, S., 2020. Women's Experiences of Embodied Identity through Active Leisure. Leisure Sciences, 42 (2), 170-184.
- Mayoh, J., 2019. Perfect pregnancy? Pregnant bodies, digital leisure and the presentation of self. Leisure Studies, 38 (2), 204-217.
- Mayoh, J., Onwuegbuzie, A.J., 2015. Toward a Conceptualization of Mixed Methods Phenomenological Research. JOURNAL OF MIXED METHODS RESEARCH, 9 (1), 91-107.
- Mayoh, J., Onwuegbuzie, A., 2013. Toward a Conceptualization of Mixed Methods Phenomenological Research. Journal of Mixed Methods Research.
- Mayoh, J., Onwuegbuzie, A., 2013. Surveying the Landscape of Mixed Methods Phenomenological Research. International Journal of Multiple Research Approaches.
- Mayoh, J., Jones, I., 2013. Making Well-being an Experiential Possibility: The Role of Sport. In Press.
- Mayoh, J., Todres, L., Bond, C.S., 2013. Exploring the Online Health Information Seeking Experiences of Older Adults. The Indo-Pacific Journal of Phenomenology.
- Mayoh, J., Bond, C.S., Todres, L., 2012. An Innovative Mixed Methods Approach to Studying the Online Health Information Seeking Experiences of Adults With Chronic Health Conditions. Journal of Mixed Methods Research, 6 (1), 21-33.
- Moffat, A.C., Osselton, M.D., Widdop, B., Clarke, E.G.C.. Clarke's analysis of drugs and poisons. Pharmaceutical Pr.
Chapters
- Mayoh, J., 2023. Illustrating the Mixed Methods Phenomenological Approach (MMPR). THE SAGE HANDBOOK OF MIXED METHODS RESEARCH DESIGNS. SAGE.
- Mayoh, J., Colditz, J., Frost, N., 2022. Intersecting mixed methods with phenomenology. International Encyclopedia of Education Fourth Edition.
Conferences
- Jones, I., Mayoh, J., Adams, A., 2022. Hiding Under the Bed: Leisure, Motivated Ignorance and the Flat Earth. In: Leisure Studies Association Conference 12/07/2022 Falmouth.
- Mayoh, J., Jones, I., 2014. Older adults’ experiences of physical activity: A path towards well-being through empowering embodiment. In: British Sociological Association, Ageing, Body and Society Study Group 6th Annual Conference "Researching Bodies" 28/11/2014 London.
- Mayoh, J., Jones, I.. Woman’s Sport and Exercise Experiences: A Path towards Empowering Embodiment. In: Leisure Studies Association 07/07/2014 Paisley.
- Mayoh, J., Onwuegbuzie, A., 2013. Mixed Methods Phenomenological Research: Moving towards a conceptualisation. In: International Congress of Qualitative Inquiry 15/05/2013 Champaign, Illinois.
- Mayoh, J., Onwuegbuzie, A., 2013. Mixed Methods Phenomenological Research: Surveying the Landscape. In: International Congress of Qualitative Inquiry 15/05/2013 Champaign, Illinois.
- Mayoh, J., Jones, I.. Using the Dwelling- Mobility Theory to Explore how Sport can make Wellbeing an Experiential Possibility. In: Paper presented at the Phenomenology Special Interest Group 03/07/2013 Bournemouth University.
- Mayoh, J., Kavanagh, E., Wilding, A., 2012. Conceptualising Wellbeing from a Community Perspective. In: LSA 2012 17/07/2012 Edinburgh.
- Mayoh, J., Hutchings, J., Kavanagh, E., Wilding, A., Jones, I., 2012. A parallel study on ageing and positive achievement in ultra-endurance sport. In: LSA 2012 17/07/2012 Edinburgh.
- Mayoh, J., 2012. The Experience of Using Mixed Methods for Doctoral Research- The Challenges and Opportunities. In: International Congress of Qualitative Inquiry 16/05/2012 Champaign, IL.
- Mayoh, J., 2009. Navigating the maze of online health information: the experiences of people with chronic health conditions. In: BCS Health Informatics Scotland Conference 2009 21/09/2009 Edinburgh, Scotland.
- Mayoh, J., Bond, C.S., 2008. Mixed feelings. In: 7th International Qualitative Research Conference 08/09/2008 Bournemouth University, England.
- Mayoh, J., 2008. Will the development of Web 2.0 technology result in a preference for quantity over quality? In: Medicine 2.0 Congress 04/09/2008 Toronto, Canada.
- Mayoh, J., 2008. Using a sequential mixed methods approach to explore the information seeking experiences of people with chronic illness. In: Mixed Methods Conference & Workshops 2008 21/07/2008 Cambridge, England.
Theses
- Moffat, A.C., Osselton, M.D., Widdop, B., Clarke, E.G.C.. Clarke's analysis of drugs and poisons. Pharmaceutical Pr.
PhD Students
- Amy Lloyd
- Emma Mosley
- Sophie Bushell
Profile of Teaching PG
- MIxed Methods Research
Profile of Teaching UG
- Social Perspectives in Sport, Research Skills, Dissertation
Grants
- Being in nature & doing the outdoors: A youth nature escape (Economic and Social Research Council, 06 Jun 2022). Awarded
- RDF Small Grant (Internal, 01 May 2012). Completed
- RDF Small Grant (Internal, 01 May 2011). Completed
External Responsibilities
- British Medical Association, Paient Information Reviewer
- Journal of Mixed Methods Research, Reviewer
- University of Plymouth, External Examiner
Qualifications
- PhD in Health Informatics (2011)
- BSc (Hons) in Sport and Exercise Science (2006)
Honours
- SUBU You're Brilliant Award (2013)
Memberships
- British Society of Gerontology, Member,
Networks
- BUDI
Social Media Links
- Twitter, https://twitter.com/jomayoh
- LinkedIn, http://www.linkedin.com/pub/joanne-mayoh/2b/96a/606