Juliet Memery

Professor Juliet Memery

  • u_jmemery at bournemouth dot ac dot uk
  • Professor In Marketing
UN SDGs:
Back to top

Biography

Juliet is a Professor in the Department of Marketing, Strategy and Innovation. Her research interests lie in the areas of consumer behaviour, decision making in relation to consumer choice, and food and drink research. She has researched areas in relation to local and regional produce, sustainable food, and food waste, receiving grants from Defra, The Crown Estate and BA Leverhulme to do so. She is currently involved in projects looking at 1) food related lifestyles, and 2) consumer attitudes towards less familiar foods such as seaweed.

Juliet is Editor-in-Chief of the Journal of International Food & Agribusiness Marketing. She has published a number of journal papers in internationally renowned journals such as the European Journal of Marketing, Journal of Business Research and Journal of Marketing Management. She has examined a number of PhDs and is currently supervising five PhDs across a range of consumer behaviour, food, and digital marketing subject areas at Bournemouth University...

more

Research

Professor Juliet Memery has researched in the area of consumer behaviour and in particular food shopping behaviour with regard to decision making and ethical considerations. Early interest stemmed from her PhD thesis which investigated the role of ethical and social responsibility issues in food and grocery shopping decisions in the UK; work which was continued through research in both Australia and the USA. Themes emerging from this research resulted in further exploration of local and regional food, and seasonal food, with current work looking at sustainable food, food waste, and issues around access to food and ‘food security.

Juliet has received external funding for several studies relating to food and drink consumption, and has disseminated research findings through publication in internationally recognised journals such as European Journal of Marketing, Journal of Business Research and Journal of Marketing Management, as well as peer-reviewed conference papers.

Juliet is Editor in Chief of Journal of International Food & Agribusiness Marketing. She has also co-edited two books and book chapters.

Favourites

  • Megicks, P., Memery, J., Angell, R.. Understanding Local Food Shopping: Unpacking the Ethical Dimension. Journal of Marketing Management, 28 (3-4).
  • Memery, J., Megicks, P., Williams, J.E., Angell, R., 2012. Understanding ethical grocery shoppers. Journal of Business Research, 65 (9), 1283-1289.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Responsible consumption and production

"Ensure sustainable consumption and production patterns"

more information

Life on land

"Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss"

more information

Journal Articles

Books

  • Maon, F., Lindgreen, A., Vanhamme, J., Angell, R.J., Memery, J., 2018. Not All Claps and Cheers Humor in Business and Society Relationships. Routledge.
  • Lindgreen, A., Hingley, M.K., Angell, R.J., Memery, J., 2016. A Stakeholder Approach to Managing Food Local, National, and Global Issues. Routledge.

Chapters

  • Memery, J., Angell, R.J., Gorton, M., White, J., 2018. Did You Get It? Newsjacking: What It Is and How to Do It Well? In: Maon, F., Lindgreen, A., Vanhamme,, J., Angell, R.J., Memery, J., eds. Not All Claps and Cheers: Humor in Business and Society Relationships. Routledge.
  • Musarskaya, M., Birch, D., Memery, J., 2017. An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood. Developments in Marketing Science Proceedings of the Academy of Marketing Science.
  • Lawley, M., Birch, D., Craig, J., 2015. Managing sustainability in the seafood supply chain: The confused or ambivalent consumer. In: Lindgree, A., Hingley, M., Angell, R., Memery, J., Vanhamme, J., eds. A Stakeholder Approach to Managing Food. Unknown.
  • Megicks, P., Memery, J., Angell, R., 2013. Understanding local food shopping: Unpacking the ethical dimension. In: McEachern, M.G., Carrigan, M., eds. Contemporary Issues in Green and Ethical Marketing. Routledge.

Conferences

  • Manimont, G., Kim, H., Memery, J., Hyun Seung, J., Lee, D.C., 2025. Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce. In: International Food Marketing Research Symposium 17/06/2025 Athens, Greece.
  • Kim, H.J., Manimont, G., Memery, J., 2024. “Ugly Bundling” Increase Purchase of Unattractive Produce. In: The Australian and New Zealand Marketing Academy (ANZMAC) 2024 04/12/2024 Tasmania, Australia.
  • Memery, J., Bray, J., Michaud, M., Le Moal, F., Van Parys, E., De Steur, H., Rahmani, D., Lešić, V., Tarcsi, Á., Ronge, B., 2024. Connecting consumers with local produce: Insights for a local food provisioning app. In: International Food Marketing Research Symposium (IFMRS) 18/06/2024 Tromso, Norway. Yes, 111-112.
  • Manimont, G., Kim, H., Memery, J., 2024. When Ugly Meets Ugly: How “Ugly” Bundle Can Improve Attractiveness of Imperfect Produce. In: International Food Marketing Research Symposium (IFMRS) 18/06/2024 Tromso, Norway.
  • Manimont, G., Kim, H.J., Memery, J., Ban, J., 2023. Destination attribute preferences influence food photograph viewing. In: The Australian and New Zealand Marketing Academy (ANZMAC) 2023 01/12/2023 Otago, New Zealand.
  • Manimont, G., Memery, J., Alahakoon, T., 2023. Regional food destination attractiveness: an exploration of food day‐tripper preferences. In: International Food Marketing Research Symposium 13/06/2023 Prague, Czech Republic.
  • Memery, J., Tomić Maksan, M., Matulić, D., Mesić, Ž., 2022. Adventurous or neophobic? A cross‐country exploration of food consumers. In: International Food Marketing Research Symposium 2022 14/06/2022 San Antonio, Texas, USA.
  • Temesi, Á., Lakner, Z., Brunsø, K., Grunert, K.G., Dean, D., Lang, M., Memery, J., 2022. Predicting food consumer and customer behavior. In: International Food Marketing Research Symposium 2022 14/06/2022 San Antonio, Texas, USA.
  • Memery, J., Birch, D., Brunsø, K., Birch-Chapman, S., Dean, D., Temesi, A., Lakner, Z., 2019. The Influence of Technology on Food Related Lifestyles: A Cross-cultural Comparison. In: International Food Marketing Research Symposium 12/06/2019 Sippy Downs, Queensland, Australia.
  • Memery, J., Brunsø, K., Birch, D., Rolschau, K., 2019. Testing relationships between the new Modular Food Related Lifestyle Instrument and Schwartz Value Domains – new insights from Denmark. In: International Food Marketing Research Symposium 12/06/2019 Sippy Downs, Queensland, Australia.
  • Albuhameed, R., Bolat, E., Sit, J., Memery, J., 2019. Effective consumer engagement with one social media platform: insights from O.K. Beauty. In: The 20th European Association for Education and Research in Commercial Distribution 02/07/2019 Zaragoza, Spain.
  • Memery, J., Robson, J., Birch-Chapman, S., 2019. Conceptualising a Multi-level Integrative Model for Trust Repair. In: European Marketing Academy (EMAC) 29/05/2018 Glasgow, UK.
  • Sit, K., De Miranda Gonçalves, A.D., Pino, G., Memery, J., 2019. Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners. Springer Proceedings in Business and Economics, 137-144.
  • Memery, J., Birch, D., Brunsø, K., Grunert, K.G., Ágoston, T., Lakner, Z., 2018. Progress On The Revised Module Food-related Lifestyle Instrument (MFRL) – New Insights From Three Countries. In: International Food Marketing Research Symposium 13/06/2018 Bournemouth, UK.
  • Memery, J., Angell, R., 2018. Exploring Household Food Waste And Consumer Loss Aversion. In: International Food Marketing Research Symposium 13/06/2018 Bournemouth, UK.
  • Memery, J., Angell, R., 2018. Unpicking the Emotions Behind Household Food Waste Behaviour. In: International Congress on Public & Non-profit Marketing 06/09/2018 Bournemouth, UK.
  • Memery, J., knight, A., Robson, J., 2018. The Economic Wellbeing of Older People : A Meta-Analysis. In: International Congress on Public & Non-profit Marketing 06/09/2018 Bournemouth, UK.
  • Musarskaya, M., Birch, D., Memery, J., 2018. To Eat or Not to Eat: Seafood Consumption Habit Formation. Journal of International Food and Agribusiness Marketing, 30 (3), 227-235.
  • Bolat, E., Robson, J., Ashraf, S., Sit, K., Birch-Chapman, S., Memery, J., Jackson, C., 2017. Corporate brand rehab: Diagnosing trust repair mechanisms in the service sectors. In: 3rd International Colloquium on COBIIR: Current and Future Trends, Developments and Challenges 07/09/2017 Middlesex Universtiy, London, UK.
  • Jackson, C., Robson, J., Bolat, E., Memery, J., Sit, J., Ashraf, S., 2017. When brand trust is tested. In: The Visitor Economy: Strategies and Innovations 04/09/2017 Bournemouth University.
  • Bray, J., Memery, J., Johns, N., 2017. Rethinking ethical decision-making: revealing the ‘ethical red line’ and ‘ethical clouding’ in consumer clothing purchases. In: European Association for the Education and Research in Commercial Distribution 04/07/2017 Dublin.
  • Birch, D., Brunso, K., Grunert, K.G., Memery, J., 2017. Modular Food-Related Lifestyle: A new instrument for consumer segmentation in food marketing. In: International Food Marketing Research Symposium 14/06/2017 Dubrovnik, Croatia.
  • Birch, D., Memery, J., Johns, N., Musarskaya, M., 2017. An Investigation into UK Adolescents Seafood Consumption. In: International Food Marketing Research Symposium 14/06/2017 Dubrovnik, Croatia.
  • Robson, J., Memery, J., Jackson, C., Sit, K., Bolat, E., Ashraf, S., Birch, S., 2017. Trust Me: I’m no longer a damaged brand. In: McIntyre, C., eds. 3rd international colloquium on design, brand and marketing 05/04/2017 Bournemouth University.
  • Birch, D., Quest, J., Shiel, C., Memery, J., 2016. Towards a sustainable food city: The case of the Bournemouth and Poole Sustainable Food City Partnership. In: International Food Marketing Research Symposium 13/06/2016 Bologna. International Food Marketing Research Symposium.
  • Bolat, E., Memery, J., 2016. Meaningful CSR Communication via Digital Media. In: Academy of Marketing 04/07/2016 Newcastle, UK.
  • Birch, D., Memery, J., 2016. The role of food involvement and lifestyle in influencing consumption of local food. In: International Food Marketing Research Symposium 13/06/2016 Bologna.
  • Musarskaya, M., Birch, D., Memery, J., 2016. Structured abstract: Exploring food habit formation in young families: The case of sustainable seafood. In: Sustainability and Ethical Consumption Event, BAM Marketing and Retail SIG 28/04/2016 University of Surrey, Guildford.
  • Memery, J., Birch, D., 2015. Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach. In: International Food Marketing Research Symposium 17/06/2015 Crete.
  • Birch, D., Memery, J.. Exploring the intention-behaviour gap for tourists’ consumption of local food: A case of South East Queensland, Australia. In: International Food Marketing Research Symposium 19/06/2015 Chania, Crete.
  • Birch, D.P., Memery, J.E., 2014. Local Food Purchasing: Balancing Egoistic and Altruistic Motivations. In: Australian and New Zealand Marketing Academy Conference 2014 01/12/2014 Brisbane, Australia.
  • Birch, D., Memery, J., 2014. Local Food Purchasing: Balancing egoistic and altruistic motivations. In: ANZMAC 01/12/2014 Brisbane, Australia.
  • Birch, D., Memery, J., 2014. Buying local food and drink: Understanding barriers to purchase. In: Academy of Marketing 2014 07/07/2014 Bournemouth, UK.
  • Birch, D., Memery, J.. Buying local food and drink: Understanding barriers to purchase. In: Academy of Marketing 07/07/2014 Bournemouth.
  • Angell, R., Megicks, P., Memery, J., 2013. Older Shopper Types from Store Image Factors. In: The European Institute of Retailing and Service Studies 07/07/2013 Philadelphia, USA.
  • Megicks, P., Angell, R.J., Memery, J., 2012. Beyond self-interest: Analyzing rural consumers’ local food buying. In: British Academy of Management Conference 11/09/2012 Cardiff, UK.
  • Angell, R.J., Megicks, P., Memery, J., Heffernan, T.W., 2012. Older Shopper Types from Store Image Factors. In: The European Institute of Retailing and Service Studies 07/07/2012 Philadelphia, USA.
  • Memery, J., Megicks, P., Angell, R.J., 2012. Extending the theory of planned behaviour. In: European Institute of Retailing and Services Studies Conference 05/07/2012 Vienna.
  • Angell, R., Memery, J., Megicks, P., Heffernan, T.W., 2011. An analysis of the relationship between store image, satisfaction and loyalty behaviours exhibited by older shoppers: The case of England’s grocery market. In: International Business and Finance Research Conference 02/01/2011 Las Vegas, USA.
  • Angell, R., Megicks, P., Memery, J., Howell, K., Heffernan, T.W., 2009. Discovering the Older Shopper: Understanding Behaviour and Identifying Differences. In: British Academy of Management Conference 15/09/2009 Brighton, UK.
  • Memery, J., Megicks, P., Williams, J.E.M., Morrison, M., 2008. Ethical Consumption and Australian Shoppers’ Grocery Product Choices. In: Australian and New Zealand Marketing Academy Conference 01/12/2008 Sydney, AUS.
  • Williams, J.E.M., Morrison, M., Memery, J., Megicks, P., 2008. Do Australian Shoppers’ Consider Ethical Consumption When Choosing a Grocery Store? In: Australian and New Zealand Marketing Academy Conference 01/12/2008 Sydney, AUS.
  • Megicks, P., Memery, J., Williams, J.E.M., 2008. Towards a Classification of Ethical Shoppers: An Empirical Analysis of the UK Grocery Market. In: British Academy of Management 05/09/2008 Harrogate.
  • Memery, J., Megicks, P., Williams, J.E.M., 2007. Variations in Shopping Behaviour Patterns: A conceptual insight. In: European Marketing Academy Conference 22/05/2007 Reykjavik, Iceland.
  • Williams, J.E.M., Memery, J., Megicks, P., 2005. What Influences Ethical and Socially Responsible Consumers’ Purchase Intentions? In: Australian and New Zealand Marketing Academy Conference 05/12/2005 Freemantle, AUS.
  • Memery, J., Megicks, P., Williams, J.E.M., 2004. The Influence of Ethical And Social Responsibility On Grocery Shopping Behaviour: An Exploratory Qualitative Analysis. In: Academy of Marketing 02/07/2004 Cheltenham, UK.

Reports

  • Memery, J., Birch, D.. Stakeholder Perceptions of the Cornwall Finfish Aquaculture Demonstration Project. Bournemouth University.

Theses

Others

  • Butel, L., Memery, J., 2012. The importance of ‘passive’ alumni – Why good management is needed for a substantial untapped source. Conference & Common Room Magazine. Published.

PhD Students

  • Reem Mohamed Mansoor Abd Mohamed Albuhameed. Exploring the (non)engagement behaviours of lurkers on social media: an investigation of the UK skincare sector., (In progress)
  • Emmanuella Onyinye Ejime. The Role of Psychological Distance in Influencing Consumer’s Future Behaviour in A Digital Service Encounter: A Cross-Cultural Study on Motor Insurance – UK And Nigeria., (In progress)
  • Caterina Franzon. Barriers, facilitators and strategies to increasing milk, yoghurt and soft cheese intakes: A cross cultural perspective, (In progress)
  • Takunda Parick Nerutanga. Corporate Social Responsibility in developing countries. A study of South Africa and Zimbabwe., (In progress)
  • Corinna Budnarowska. A narrative study of opinion leaders' attitudes towards co-creation in the design process of prestige trainer purchases., (In progress)
  • Robert J. Angell, 2010. Exploring the grocery store satisfaction of England's older population: An evaluation of antecedents and consequences using structural equation modelling, (Completed)
  • Sevil Yesiloglu, 2018. To Post or not to post: Examining consumers' motives of brand/product related engagement types on social media, (Completed)
  • Samreen Ashraf. The role of consumer multiple identities in bank choice in Pakistan, (Completed)

Grants

  • Produced, purchased but never consumed: an investigation into the effectiveness of mixed-grade produce packaging in reducing ugly food waste (The British Academy/Leverhulme Small Research Grant, 01 Oct 2023). Awarded
  • FoodMAPP Building Food Security through developing transparent local food supply, supporting business development, promoting local and seasonal consumption practices and reducing food waste (Horizon Europe MSCA, 01 Mar 2023). Awarded
  • Exploring the role of food photos in culinary destination attractiveness: a case of Dorset and Hampshire, UK (Acceleration Of Research & Networking, 01 Feb 2022). Completed
  • Exploring the role of FoodPorn in culinary precinct attractiveness: a case of Dorset, UK (Acceleration Of Research & Networking, 01 Feb 2022). Completed
  • UK Consumers’ Perceptions of Seaweed Food Products (Bournemouth University QR Research Principles, 01 Feb 2019). Completed
  • QR, Influences on Consumer Behaviour Cluster Engagement activities (QR, Faculty of Management, 15 Apr 2018). Completed
  • Establishing a Moderated Food-related Lifestyle Scale (Bournemouth University QR Capacity Building, 01 Mar 2018). Completed
  • From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media (Academy of Marketing, 01 Aug 2017). Completed
  • Surmounting the food waste loss aversion curse: Consumer-led strategies for combating the problem of overstocking (BA Leverhulme, 01 May 2017). Awarded
  • Trust repair in the service sector (Bournemouth University, 01 Dec 2016). Awarded
  • Encouraging UK teens to eat more seafood (FM Contestable Research Investment Fund, 02 May 2016). Completed
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Improving crime analyses for policing by applying principles from psychology and geography (Bournemouth University Fusion Fund, 01 Sep 2015). Awarded
  • Exploring Market Demand for a New Product Concept: The Mixme Tub (Fluvial Innovations Ltd., 20 Jul 2015). In Progress
  • Stakeholder Perceptions of the Cornwall Finfish Aquaculture Demonstration Project (The Crown Estate, 07 Apr 2014). Awarded
  • Airport Business Centre (DTi, 22 Mar 2010). Completed
  • Airport Business Centre (DTi, 22 Mar 2010). Completed
  • Plymouth College KTP (DTi, 12 Aug 2009). Completed
  • Plymouth College KTP (DTi, 12 Aug 2009). Completed
  • Understanding the environmental impacts of consuming foods produced locally in season (Defra, 01 Jun 2009). Completed
  • Consumer attitudes and purchasing behaviour with particular reference to local and regional foods (Defra, 10 Jun 2007). Completed

External Responsibilities

  • Taylor Francis, Editor-in-Chief (2019-)
  • Portsmouth Business School, External Examiner (2017-)
  • Henley Business School, Chief External Examiner (2013-2017)
  • Academy of Marketing, Chair of the AM2014 Doctoral Colloquium (2013-2014)

Internal Responsibilities

  • Member, SIA SLCTMS Steering Group
  • Ethics champion, MSI Research Ethics
  • Research Supervisor, FRPPC
  • Supervisor, FRDC
  • Independent Professoriate, FASEC

Public Engagement & Outreach Activities

  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017 (11 Jul 2017)

Conference Presentations

  • 17th International Congress on Public and Nonprofit Marketing, The economic wellbeing of older people, 06 Sep 2018, Bournemouth University, UK

Qualifications

  • PhD in Consumer Behaviour / Marketing (University of Plymouth, Devon, 2005)
  • BSc (Hons) in Business & Accounting (Brunel University, Middlesex, 1998)

Memberships

  • Market Research Society, Member (2013-),
  • Institute for Small Business and Entrepreneurship, Member,
  • Chartered Management Institute, Member,
  • Advance HE, Senior Fellow,
The data on this page was last updated at 05:00 on February 18, 2026.