Ediz Akcay

Dr Ediz Akcay

  • u_eakcay at bournemouth dot ac dot uk
  • Senior Lecturer in Digital Marketing
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Biography

Dr Ediz Edip Akçay is BSc Marketing Programme Leader and Senior Lecturer in Digital Marketing at the Business School in Bournemouth University, UK.

He has a PhD degree in Marketing at Bournemouth University in which he investigated brand alliances and value co-creation. He has MSc in International Business Management degree from Bournemouth University and BA in Economics degree from Boğaziçi University, Turkey. He has publications related to digital advertising, cause-related marketing and branding. His recent research is related to Marketing Ethics, and Brand Identity.

He made public speeches about AI supported voice recognition devices, and city resilience. He is open to invites to be a guest speaker in public events.

Before joining academia, Dr Ediz Edip Akçay worked in marketing-related roles in Turkey and the UK, and received several international awards for the projects he led.

He is the programme leader of BSc Marketing in Bournemouth University.

He is currently teaching and leading the following units: Digital Marketing Fundamentals (UG), Digital Marketing (UG), and Marketing for Tourism & Hospitality (UG)...

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Journal Articles

  • Akcay, E., Kooli, K. and Rasheed Gaber, H., 2020. Does Perceived Social Responsibility Affect Consumer Attitudes towards Global Brands. Journal of Customer Behaviour.
  • Ndasi, W. and Akcay, E.E., 2020. Understanding authenticity in digital cause-related advertising: Does cause involvement moderate intention to purchase? Westminster Papers in Communication and Culture, 15 (2), 103-122.

Books

Conferences

  • Akcay, E., 2022. City resilience and increase communities’ preparedness for natural disasters. In: Royal Geographical Society (with IBG) Annual International Conference 2022 30 August-2 September 2022 Newcastle University, UK / Virtual Hybrid.
  • Kooli, K. and Akcay, E., 2022. Achieving the UN SDGs Through Knowledge Exchange: An Example from the Business School’s Students, Educators and Partners. In: Fusion Learning Colloquium 2022 30 June 2022 Bournemouth University. Fusion Learning Colloquium 2022 Proceedings.
  • Akcay, E., 2022. Value Co-Creation of Small and Medium Sized Businesses through Brand Alliances. In: ISBE ECR / Academic Spring Symposium 28 April 2022 Business School South, Jubilee Campus University of Nottingham.
  • Akcay, E., 2021. City resilience: An investigation and discussion framework from experiences from Istanbul. In: RGS-IBG Annual International Conference 31 August-3 September 2021 London, Online.
  • Wilson, N. and Akcay, E., 2019. Investigating the Impact of Cause Involvement on Authenticity in Digital Cause-related Marketing. In: The 4th Edition of the LIGUE International Conference 6-7 December 2019 Tunis, Tunisia.
  • Akcay, E., Kooli, K. and Bolat, E., 2019. Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances. In: Academy of Marketing 2-6 July 2019 London, UK.
  • Akcay, E.E., Kooli, K. and Bolat, E., 2018. Ethics and implicit agreements during the value co-creation process in cross-category brand alliances. In: 3rd International Conference of LIGUE with theme 'Sustainability goals implementation in the era of digitalisation in North Africa' 3-4 December 2018 Tunis, Tunisia.
  • Kooli, K., Akcay, E.E. and Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 5-7 January 2017 Indian Institute of Management Lucknow, Noida campus, India.
  • Akcay, E., Kooli, K. and Bolat, E., 2016. A Conceptual Framework for Cross-Category Brand Alliance Performance – Cases From an Emerging Country. In: 7th EMAC REGIONAL CONFERENCE Where the East kisses the West: Marketing Convergence and Divergence in the New Europe 14-16 September 2016 Sarajevo.

Theses

PhD Students

  • Sitsada Sartamorn, (In progress)
  • Ilke Cicekli

Profile of Teaching PG

  • Digital Marketing

Profile of Teaching UG

  • Integrated Marketing Communications
  • CIM Foundation Certificate: Customer Communications
  • Digital Marketing
  • Digital Marketing Communications
  • Digital Marketing and Communications
  • Digital (Interactive) Marketing
  • Principles of Marketing
  • Digital Marketing Fundamentals
  • Research Methods

Grants

  • Positivity effect (Hearst Media UK, 01 Nov 2020). Completed

External Responsibilities

Public Engagement & Outreach Activities

  • How can cities cope with climate change?, Café Scientifique Bournemouth (06 Sep 2022)
  • The Dark Side of Personalisation: AI, Voice Recognition and Beyond (16 Jul 2020)
  • The Dark Side of Personalisation: AI, Voice Recognition and Beyond, Café Scientifique Bournemouth (03 Mar 2020)

Qualifications

  • Fellow of the Higher Education Academy in HEA in Teaching in Higher Education (Advance HE, 2020)
  • PGCE in Education Practice (Bournemouth University, 2020)
  • MSc in International Business Management (Bournemouth University, 2012)
  • BA (Hons) in Economics (Bogazici University, Istanbul, Turkey, 2006)

Memberships

Social Media Links

External Media and Press