Ediz Akcay

Dr Ediz Akcay

  • u_eakcay at bournemouth dot ac dot uk
  • Senior Lecturer in Digital Marketing
UN SDGs:
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Biography

Dr Ediz Edip Akçay is BSc Digital Marketing Apprenticeship Programme Leader and Senior Lecturer in Digital Marketing at the Business School in Bournemouth University, UK.

He has a PhD degree in Marketing at Bournemouth University, in which he investigated brand alliances and value co-creation. He has an MSc in International Business Management degree from Bournemouth University and BA in Economics degree from Boğaziçi University, Turkey. He has publications related to digital advertising, cause-related marketing, and branding. His recent research is related to AI-based chatbots, marketing ethics, and UNSDGs in marketing curriculum.

He made public speeches about AI-supported voice recognition devices and city resilience. He is open to invitations to be a guest speaker at public events.

Before joining academia, Dr Ediz Edip Akçay worked in marketing-related roles in Turkey and the UK, and received several international awards for the projects he led.

He is the programme leader of BSc (Hons) Digital Marketing Apprenticeship at Bournemouth University...

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Decent work and economic growth

"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"

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Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Partnership for the Goals

"Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development"

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Journal Articles

Books

Conferences

  • Akcay, E., Chapleo, C., Engen, V., Hansen-Addy, A., 2023. The Factors that Influence AI-based Chatbot’s Impact on Customer Experience in a B2B Context. In: ISBE 2023 07/11/2023 Birmingham, UK.
  • Kooli, K., Akcay, E., 2023. Exploring Marketing Ethics in Co-Branding: The Cases from Turkey. In: The 6th Edition of the LIGUE Conference, Tunis, the University of Manouba “Are Disruptive Transformations Overshadowing or Paving the Way for the SDGs Implementation? Challenges and Opportunities for the Organizations and their Stakeholders”. 08/12/2022 Tunis, Tunisia.
  • Akcay, E., Kooli, K., 2022. Managerial Perspective on Brand Identity Fit in Co-branding: The Case of Global Brands in Turkey. In: The 6th International Conference of Marketing, Strategy & Policy 2022 08/11/2022 Newcastle University (Online).
  • Kooli, K., V H Athula, K., Akcay, E., 2022. Dealing with Common Method Bias in Business Management Research,. The 6th Edition of the LIGUE Conference, Tunis, the University of Manouba “Are Disruptive Transformations Overshadowing or Paving the Way for the SDGs Implementation? Challenges and Opportunities for the Organizations and their Stakeholders”. In: 6th Edition of the LIGUE Conference, Tunis, co-organising a conference with the University of Manouba “Are Disruptive Transformations Overshadowing or Paving the Way for the SDGs Implementation? Challenges and Opportunities for the Organizations and their Stakeholders” 08/12/2022 Tunis, Tunisia.
  • Akcay, E., 2022. City resilience and increase communities’ preparedness for natural disasters. In: Royal Geographical Society (with IBG) Annual International Conference 2022 30/08/2022 Newcastle University, UK / Virtual Hybrid.
  • Akcay, E., Kooli, K., Bolat, E., 2022. Marketing Ethics in Brand Alliances between Large Enterprises and SMEs, A Dyadic Approach. In: ISBE 2022 26/10/2022 York, United Kingdom.
  • Cicekli, I., Kooli, K., Akcay, E., Okwilagwe, O., 2022. Investigating the Antecedents and Outcomes of B2B Firms’ Social CRM Capabilities in Emergent Markets. In: EMAC Regional Conference 2022 21/09/2022 Kaunas, Lithuania.
  • Kooli, K., Akcay, E., 2022. Achieving the UN SDGs Through Knowledge Exchange: An Example from the Business School’s Students, Educators and Partners. In: Fusion Learning Colloquium 2022 30/06/2022 Bournemouth University. Fusion Learning Colloquium 2022 Proceedings.
  • Akcay, E., 2022. Value Co-Creation of Small and Medium Sized Businesses through Brand Alliances. In: ISBE ECR / Academic Spring Symposium 28/04/2022 Business School South, Jubilee Campus University of Nottingham.
  • Akcay, E., 2021. City resilience: An investigation and discussion framework from experiences from Istanbul. In: RGS-IBG Annual International Conference 31/08/2021 London, Online.
  • Wilson, N., Akcay, E., 2019. Investigating the Impact of Cause Involvement on Authenticity in Digital Cause-related Marketing. In: The 4th Edition of the LIGUE International Conference 06/12/2019 Tunis, Tunisia.
  • Akcay, E., Kooli, K., Bolat, E., 2019. Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances. In: Academy of Marketing 02/07/2019 London, UK.
  • Akcay, E.E., Kooli, K., Bolat, E., 2018. Ethics and implicit agreements during the value co-creation process in cross-category brand alliances. In: 3rd International Conference of LIGUE with theme 'Sustainability goals implementation in the era of digitalisation in North Africa' 03/12/2018 Tunis, Tunisia.
  • Kooli, K., Akcay, E.E., Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 05/01/2017 Indian Institute of Management Lucknow, Noida campus, India.
  • Akcay, E., Kooli, K., Bolat, E., 2016. A Conceptual Framework for Cross-Category Brand Alliance Performance – Cases From an Emerging Country. In: 7th EMAC REGIONAL CONFERENCE Where the East kisses the West: Marketing Convergence and Divergence in the New Europe 14/09/2016 Sarajevo.

Internet Publications

Theses

Preprints

  • Okafor, E.J., Akcay, E.. Applying User-Centered Design Methods to Improve Perceived Usability of the NHS App.
  • Akcay, E., Okafor, E.J., 2024. Applying User-Centered Design Methods to Improve The Experience of the NHS app.

PhD Students

  • Sitsada Sartamorn, 2025. Study on supporting traditional Thai businesses through e-commerce and other technological implementations: exploring ways to improve technological readiness and capability of SMEs., (In progress)
  • Ali Saleh M Alfurayhi, 2028. Investigating Consumers' Privacy Concerns in AI-Driven Marketing and Their Impact on Consumer Trust and Repurchase Intentions, (In progress)
  • Sitsada Sartamorn, (In progress)
  • Hanan Al Dammas, (In progress)
  • Ilke Cicekli

Profile of Teaching PG

  • Digital Marketing

Profile of Teaching UG

  • Integrated Marketing Communications
  • CIM Foundation Certificate: Customer Communications
  • Digital Marketing
  • Digital Marketing Communications
  • Digital Marketing and Communications
  • Digital (Interactive) Marketing
  • Principles of Marketing
  • Digital Marketing Fundamentals
  • Research Methods
  • Marketing for Tourism and Hospitality

Invited Lectures

  • Marketing Automation and AI, Liverpool John Moores University, 24 Nov 2025 more
  • Content Marketing & Customer Journey Map, University of Portsmouth, 29 Nov 2022 more

Grants

  • Health Innovation Fund (National Institute of Health Research (NIHR), 01 Oct 2023). Awarded
  • Global food Journey for deepening mutual understanding, respect, and well-being: Avoid hate crime by linking diverse cultural values via food (Bournemouth University Charity Impact Fund, 01 Jun 2022). Completed
  • Envisioning of liquid consumption of digitalised arts: Innovation, creativeness, and transformation of museums (Japanese Society for Promotion of Science (JSPS), 01 Aug 2021). Completed
  • Positivity effect (Hearst Media UK, 01 Nov 2020). Completed

External Responsibilities

Journal Reviewing/Refereeing

  • Internet Research, Anonymous peer review, 09 Sep 2022
  • Cogent Social Sciences, Anonymous peer review, 29 Jul 2022
  • Cogent Business & Management, Anonymous peer review, 22 Jul 2022
  • Social Business, Anonymous peer review, 15 Nov 2021
  • Journal of Small Business and Enterprise Development, Anonymous peer review, 26 Jul 2021
  • Qualitative Market Research: an international journal, Anonymous peer review, 05 Apr 2020
  • Transnational Marketing Journal, Anonymous peer review, 08 Jan 2020

Public Engagement & Outreach Activities

  • How can cities cope with climate change?, Café Scientifique Bournemouth (06 Sep 2022)
  • The Dark Side of Personalisation: AI, Voice Recognition and Beyond (16 Jul 2020)
  • The Dark Side of Personalisation: AI, Voice Recognition and Beyond, Café Scientifique Bournemouth (03 Mar 2020)

Qualifications

  • L4 Apprenticeship in Data Analyst (Cambridge Spark / Institute for Apprenticeships and Technical Education, 2024)
  • PhD in Brand Alliances and Value Co-Creation (Bournemouth University, 2021)
  • PGCE in Education Practice (Bournemouth University, 2020)
  • Fellow of the Higher Education Academy in HEA in Teaching in Higher Education (Advance HE, 2020)
  • MSc in International Business Management (Bournemouth University, 2012)
  • BA (Hons) in Economics (Bogazici University, Istanbul, Turkey, 2006)

Memberships

Social Media Links

External Media and Press

The data on this page was last updated at 05:00 on February 17, 2026.