Ruijie Wang

Dr Ruijie Wang

  • u_wangr at bournemouth dot ac dot uk
  • Senior Lecturer in Psychology
UN SDGs:
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Biography

Dr Ruijie Wang is a Senior Lecturer in Psychology, specialising in Cyberpsychology and Human Computer Interaction. She is a member of BU Gambling Research Group, Interdisciplinary Neuroscience Research Centre (INRC) and Bournemouth University HCI research group (BUCHI). She has been working on a GambleAware-funded responsible gambling project since April 2020, particularly for transparency and explainability of gambling sites, using multidisciplinary approaches including interviews, website and social media analysis, eye tracking and co-design. Before joining BU, she completed her PhD in Computer Science at De Montfort University, on the topic of motivation modelling and computation for personalised learning of people with dyslexia.

Research

My research interest covers all aspects of user research in the context of Human Computer Interaction, particularly for online gambling and e-learning. I'm interested in investigating the role of human factors (e.g. the needs of target user group and stakeholders) in the design, development, and evaluation of intelligent interactive systems. My recent research has a focus on transparency and explainability in technology and generative AI for users' informed choices. I use multidisciplinary research approaches including qualitative and quantitative analyses, statistical modelling, applying machine learning algorithms to automatic assessment of human mind and behaviour based on physiological information such as eye tracking and EEG, as well as other approaches involved in user-centred design and UX evaluation.

I'm welcoming enquiries from both UK and non-UK students who might be interested in pursuing a PhD with me.

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

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Gender equality

"Achieve gender equality and empower all women and girls"

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Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

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Reduced inequalities

"Reduce inequality within and among countries"

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Journal Articles

  • Arden-Close, E., Thomas, S., Bush-Evans, R., Hamson-Ford, A., Bolat, E., Hodge, S., Phalp, K., Wang, R., McAlaney, J., 2025. Feasibility and acceptability of safer gambling interventions (social norms and goal setting) delivered via text message for those at low-to-moderate risk of gambling harm: a four-arm randomised controlled feasibility study. BMJ Open, 15 (10).
  • Wang, R., Bush-Evans, R., Arden-Close, E., Thomas, S., McAlaney, J., Hodge, S., Phalp, K., Bolat, E., 2025. An Integrative Review of Transparency for Safer Gambling. Journal of Gambling Issues.
  • Corneyllie, A., Walters, T., Dubarry, A.S., He, X., Hinault, T., Ković, V., Medani, T., Pascarella, A., Pinet, S., Ruzzoli, M., Schaworonkow, N., Šoškić, A., Stekić, K., Tsilimparis, K., Ulloa, J.L., Wang, R., Chaumon, M., 2025. Doing conferences differently: A decentralised multi-hub approach for ecological and social sustainability. Plos Sustainability and Transformation, 4 (6 June).
  • Evans, T.R., Bartlett, J.E., Gourdon-Kanhukamwe, A., Allen, T., Antoniou, G., Arent, S., Asmarani, D., Binns, N., Boulton, C., Bowhay, J., Cederlund, L., Chana, R., Chou, Y.Y., Dookheea, K., Guglani, G., Hamson-Ford, A., Hood, H., Hostafci, E.B., Jahanzeb, S., Jones, K., Joseph, G.K.M., Kemalesh, T., Karoui, L.R., Khan, S., Kviatkoyskyte, R., Lee, J.X., Lewis, R., Logan, O., Martin, G., Masuleh, S.V.M., McCulloch, R., Modi, P., Nakro, S., Nguyen, V., Phan, M., Philcox, E., Pliego, A.B., Raman, S., Ramji, A.V., Ramsay, A.M.H., Rhone-Parkinson, N.E., Rizzo-Powell, T., Simony, A., Sobolak, R.A., Thompson, M., Ujobundo, B., Vijayakumar, B., Wells-Dean, N., Wernick, M.N., Wood, G., Yang, C.Y., Zahid, Z., Addicott, C., Bending, H., Bradford, E.E.F., Branney, P.E., Butler, J., Chu, I., Clark, O., Dean, L., Griep, Y., Hatton, T., Heard, C., Kowalczyk, O., Lautarescu, A., McCarthy, T., More, K.R., Sabo, J., Schleu, J.E., Scholarios, D., Searle, R., Sebah, I., Wallis, L., Wang, R., Wilson-Lemoine, J.E., Wilson-Lemoine, E., Burns, C., 2025. The individual and situational factors predicting unethical behaviour in the workplace: a direct and conceptual replication of Jones & Kavanagh (1996). Comprehensive Results in Social Psychology.
  • Bush-Evans, R., Arden-Close, E., Thomas, S., McAlaney, J., Wang, R., Bolat, E., Hodge, S., Hamson-Ford, A., Phalp, K., 2024. Promoting safer gambling through social norms and goal setting: A qualitative process analysis of participants' experiences in the EROGamb 2.0 feasibility trial. Internet Interventions, 38.
  • Arden-Close, E., Thomas, S., Bush-Evans, R., Wang, R., Bolat, E., Hodge, S., Phalp, K., McAlaney, J., 2023. Social norms and goal-setting interventions to promote responsible gambling in low-to-moderate online gamblers: protocol for a four-arm randomised controlled feasibility study. BMJ Open, 13 (3).
  • Wang, R., Chen, L., Ayesh, A., 2023. Multimodal motivation modelling and computing towards motivationally intelligent E-learning systems. Ccf Transactions on Pervasive Computing and Interaction, 5 (1), 64-81.
  • Wang, R., Bush-Evans, R., Arden-Close, E., Bolat, E., McAlaney, J., Hodge, S., Thomas, S., Phalp, K., 2023. Transparency in persuasive technology, immersive technology, and online marketing: Facilitating users’ informed decision making and practical implications. Computers in Human Behavior, 139.
  • Brockinton, A., Hirst, S., Wang, R., McAlaney, J., Thompson, S., 2023. Corrigendum: Utilising online eye-tracking to discern the impacts of cultural backgrounds on fake and real news decision-making(Front. Psychol., (2022), 13, (999780), 10.3389/fpsyg.2022.999780). Frontiers in Psychology, 14.
  • Brockinton, A., Hirst, S., Wang, R., McAlaney, J., Thompson, S., 2022. Utilising online eye-tracking to discern the impacts of cultural backgrounds on fake and real news decision-making. Frontiers in Psychology, 13.
  • Hodge, S.E., Vykoukal, M., McAlaney, J., Bush-Evans, R.D., Wang, R., Ali, R., 2022. What’s in the box? Exploring UK players’ experiences of loot boxes in games; the conceptualisation and parallels with gambling. Plos One, 17 (2 February).
  • Wang, R., Chen, L., Solheim, I., 2020. Modeling Dyslexic Students' Motivation for Enhanced Learning in E-learning Systems. ACM TRANSACTIONS ON INTERACTIVE INTELLIGENT SYSTEMS, 10 (3).

Books

Conferences

  • Wang, R., Bush-Evans, R., Arden-Close, E., McAlaney, J., Hodge, S., Bolat, E., Thomas, S., Phalp, K., 2024. Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study. Eye Tracking Research and Applications Symposium ETRA.
  • Whittington, P., Dogan, H., Jiang, N., Wang, R., Porter, C., 2024. Post Proceedings of the Interacting with Assistive Technology (IATech) Workshop. Lecture Notes in Computer Science, 14536 LNCS, 249-256.
  • Whittington, P., Dogan, H., Jiang, N., Wang, R., Porter, C., 2024. Post Proceedings of the Interacting with Assistive Technology (IATech) Workshop. Lecture Notes in Computer Science, 14536 LNCS, 249-256.
  • Wang, R., Hook, A., 2024. Advancing Inclusive E-learning: Relationship Between Motivational Factors and Dyslexic Characteristics. Lecture Notes in Computer Science, 14536 LNCS, 283-287.
  • Wang, R., Chen, L., Ayesh, A., Shell, J., Solheim, I., 2019. Gaze-based Assessment of Dyslexic Students' Motivation within an E-learning Environment. 2019 IEEE SMARTWORLD, UBIQUITOUS INTELLIGENCE & COMPUTING, ADVANCED & TRUSTED COMPUTING, SCALABLE COMPUTING & COMMUNICATIONS, CLOUD & BIG DATA COMPUTING, INTERNET OF PEOPLE AND SMART CITY INNOVATION (SMARTWORLD/SCALCOM/UIC/ATC/CBDCOM/IOP/SCI 2019), 610-617.
  • Wang, R., Xu, Y., Chen, L., 2019. GazeMotive: A Gaze-Based Motivation-Aware E-Learning Tool for Students with Learning Difficulties. HUMAN-COMPUTER INTERACTION - INTERACT 2019, PT IV, 11749, 544-548.
  • Wang, R., Chen, L., Solheim, I.. A Conceptual System Architecture for Motivation- enhanced Learning for Students with Dyslexia. Proceedings of the 2017 International Conference on e-education, e-business and e-technology Toronto: ACM New York, NY, USA ©2017.
  • Wang, R., Chen, L., Solheim, I., Schulz, T., Ayesh, A.. Conceptual Motivation Modeling for Students with Dyslexia for Enhanced Assistive Learning. SmartLearn ’17 Proceedings of the 2017 ACM Workshop on Intelligent Interfaces for Ubiquitous and Smart Learning ACM New York, NY, USA ©2017.
  • Wang, R., Zhu, X., Nacenta, M., Dai, Q., 2017. Visualization of Health Behavior Data for Children and Young Adults. 2017 COMPUTING CONFERENCE, 1207-1216.

Reports

Internet Publications

Theses

  • Wang, R., 2020. Motivation Modelling and Computation for Personalised Learning of People with Dyslexia. School of Computer Science and Informatics, De Montfort University.

Others

  • Lopera, L.I., Wang, R., All partners and ESRs. Four specialised technology infrastructures for four application categories (Deliverable D2.7, EU H2020 ACROSSING). European Commission Horizon 2020. Published online.
  • Vincze, M., Wang, R., Chen, L., All partners. Best practice of cross-sector partnerships and guidelines (Deliverable D3.7, EU H2020 ACROSSING). European Commission Horizon 2020. Published online.

PhD Students

  • Nastassia Asselin. Seeing Isn’t Believing: Eye-Tracking Human Interaction with AI-Generated Video, (In progress)

Profile of Teaching PG

  • Research project supervision
  • Guest Lecture for MSc Marketing and User Experience

Profile of Teaching UG

  • Module leader: Human Computer Interaction
  • Lecture & Seminar: Psychology of Social Media and Videogames
  • Lecture: Critically Evaluating Psychology: Past and Present
  • Final year project supervision
  • Lecture: Cybersecurity and Cyberwarfare
  • Seminar: Developmental and Counselling Psychology
  • Lecture: Personality, Intelligence, and Social Psychology
  • Seminar: Developmental and Cyber Psychology
  • Lecture & Seminar: Cultural Psychology
  • Module leader: Introduction to Educational Psychology
  • Lecture: Educational Psychology and Special Educational Needs
  • Guest lecture: Introduction to Information System Analysis

Grants

  • Fast cash, hidden costs: The matched betting dilemma (ESRC Festival of Social Science, 18 Oct 2025). Awarded
  • Fast cash, hidden costs: The matched betting dilemma (ESRC Festival of Social Science, 18 Oct 2025). Awarded
  • Matched betting and the risks of gambling harms (Bristol hub for gambling harms research, 01 Aug 2024). Awarded
  • Annual GB Treatment and Support Survey additional analyses – Gambling types (GambleAware, 09 Oct 2023). Completed
  • ERASMUS+ staff mobility research training (European Commission, 22 May 2023). Completed
  • GambleAware’s advertising and brand research roster (GambleAware, 01 Apr 2023). Awarded
  • Examining gambling and gambling-related harms in the LGBTQ+ community (BU Psychology QR, 15 Dec 2022). Completed
  • Personality and gambling: an eye-tracking study on attention to responsible gambling messages and promotional content on webpages (BU ACORN, 01 Feb 2022). Awarded
  • Gender differences and stereotypes in gambling: an eye-tracking study on reactivity to inducements and attentional bias on webpages (BU Psychology QR, 15 Nov 2021). Completed
  • The effect of agency and feedback on sustained motivation in learning: behaviour and neural underpinnings (BU Psychology QR, 15 Nov 2021). Awarded
  • Picturing and voicing responsible online gambling (Economic and Social Research Council, 11 Sep 2020). Completed

External Responsibilities

Internal Responsibilities

  • Academic Member, Quality Assurance and Enhancement Group (QAEG)
  • Lead, Research Theme in Department of Psychology (Social, Forensic, and Cyber)

Journal Reviewing/Refereeing

  • Elsevier Computers & Education, 01 Sep 2024
  • Elsevier Computers in Human Behavior, from
  • IEEE Transactions on Human-Machine Systems, from
  • MDPI Healthcare, from
  • MDPI International Journal of Environmental Research and Public Health, from
  • MDPI Sensors, from
  • IEEE Internet of Things Journal, from
  • MDPI Applied Sciences, from

Public Engagement & Outreach Activities

  • GambleAware Annual Conference (10 Dec 2025)
  • Gambling Commission’s spring conference 2025 (05 Mar 2025)
  • Gambling Commission's Evidence Roadmaps Workshop (28 Jan 2025)
  • Cafe Scientifique Highcliffe talk (15 Jan 2025)
  • GambleAware Annual Conference (04 Dec 2024)
  • Gambling Commission’s spring conference 2024 (05 Mar 2024)
  • Enabling Safer Gambling Parliamentary reception (19 Apr 2023)
  • EROGamb 2 stakeholder workshop (16 Sep 2022)
  • Soapbox Science (21 May 2022)
  • Twynham Sixth Form 2021 (01 Dec 2021)

Conference Presentations

  • Experimental Psychology Society (EPS) Meeting, Generative AI in Healthcare: Effect of explanations and the role of AI on trust, perceived privacy and intent to use, 07 Jan 2026, University College London
  • Bristol Hub for Gambling Harm Research International Interdisciplinary Colloquium, Gender stereotypes in gambling marketing: an eye-tracking experiment on attentional bias on webpages, 16 Oct 2025, Bristol
  • Eye Tracking Research and Applications Symposium (ETRA), Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study, 04 Jun 2024, Glasgow
  • Bristol Hub for Gambling Harm Research International Interdisciplinary Colloquium, Perception of gambling advertising and risk of problem gambling: a mixed methods study with university students, 12 Oct 2023, Bristol
  • Interacting with Assistive Technology (IATech) Workshop, INTERACT2023, Advancing Inclusive E-learning: Relationship between Motivational Factors and Dyslexic Characteristics, 28 Aug 2023, York
  • Experimental Psychology Society (EPS) Meeting, A webcam-based eye tracking experiment on usability of responsible gambling information on gambling operators’ websites, 12 Jul 2023, Swansea University
  • Fusion Learning Conference 2023, Inclusivity for Mature Students in Higher Education, 05 Jul 2023, Bournemouth University
  • FLIE Fusion Learning Colloquium 2022, Challenges and Practice in HE for Sustainability, 30 Jun 2022, Bournemouth University
  • 26th Annual Conference on Intelligent User Interfaces (ACM IUI 2021), TiiS: Modeling Dyslexic Students’ Motivation for Enhanced Learning in E-learning Systems, 13 Apr 2021, Virtual
  • The SICSA HCI Research Theme: Socially Distant Research Methods Workshop, 14 Jan 2021, Virtual
  • 17th IFIP TC 13 International Conference on Human-Computer Interaction (INTERACT 2019), GazeMotive: A Gaze-Based Motivation-Aware E-Learning Tool for Students with Learning Difficulties, 02 Sep 2019, Paphos, Cyprus
  • 19th IEEE Conference on Ubiquitous Intelligence and Computing (UIC 2019), Gaze-based Assessment of Dyslexic Students' Motivation within an E-learning Environment, 19 Aug 2019, Leicester, UK
  • AAL Forum 2018, Exhibition: EU H2020 ACROSSING Project (Advanced TeChnologies and PlatfoRm fOr Smarter ASsisted LivING), 24 Sep 2018, Bilbao, Spain
  • ICEBT 2017: 2017 International Conference on E-Education, E-Business and E-Technology, 10 Sep 2017, Toronto, Canada
  • Computing Conference 2017, Visualisation of Health Behavior Data for Children and Young Adults, 18 Jul 2017, London, UK
  • 22nd International Conference on Intelligent User Interfaces (ACM IUI 2017), Conceptual Motivation Modeling for Students with Dyslexia for Enhanced Assistive Learning., 13 Mar 2017, Limassol, Cyprus

Qualifications

  • Credential in Aurora (leadership development for women) (Advance HE, 2024)
  • PGCE in Education Practice (Bournemouth University, 2022)
  • PhD in Motivation modelling for people with dyslexia (De Montfort University, 2020)
  • MSc in Human Computer Interaction (University of St Andrews, 2015)
  • BSc (Hons) in Psychology (East China Normal University, 2013)

Honours

  • Best poster award (Gambling Commission, 2024)
  • Best paper award (CCF Transactions on Pervasive Computing and Interaction, 2024)

Memberships

  • Experimental Psychology Society, Ordinary member (2024-),
  • HEA/Advance HE, Fellow (2022-),
  • Association for Computing Machinery, Member (2017-),

Social Media Links

External Media and Press

The data on this page was last updated at 05:00 on February 18, 2026.